WestJet SmartSeats Commercial Fakes Self-Boarding Chairs for April Fool’s

By: Amelia Roblin - Apr 1, 2015
References: studiom & blog.westjet
Imagine if airline seating were redesigned as mobile recliners that moved freely from the airport waiting room, through the gangway and into the cabin. WestJet #SmartSeats have been announced in a new commercial, enabling passengers to settle in the moment that they arrive at their gates. However, as convenient as the idea is, disorder arrises when the individual pairs of motorized chairs go into automatic drive.

Rest assured that the Canadian carrier will not set your seat on a crazy course through the terminal, for this wheeled airline seating idea is actually a prank. Timed for release on April Fool's Day, this video presents the humorous backfiring of an attempt to make the company's consumers more comfortable. Studio M's strategy is a clever one, demonstrating that WestJet is constantly dreaming up ideas to please its flyers––both by practical means and through practical jokes.