The McDonald's Jalapeno Double Ad Understands the Target Market

By: Meghan Young - Jan 21, 2015
References: ispot & business2community
The McDonald's Jalapeno Double ad campaign is one example of why this particular fast food chain was named Marketer of the Year in 2014 by the Association of Hispanic Advertising Agencies (AHAA). With its dedication in truly understanding its different target markets around the world, McDonald's is committed to doing more than simply dubbing American commercials with Spanish speakers.

First of all, the McDonald's Jalapeno Double ad campaign celebrates the Latin American heritage loudly and proudly. What makes this possible is the company's foresight to have three separate marketing directors focusing on different ethnic sectors: Asian American, African American and Hispanic. Business2Community writes, "The company develops committees of 25 members, led by multi-cultural directors and employees, to create strategies and marketing content specifically for their target audience."