Durex Introduces a Sexy Smartphone Solution for Couples

By: Vasiliki Marapas - Mar 19, 2015
References: youtube & adweek
Leading condom brand Durex claims to have found a sexy smartphone solution to lagging levels of intimacy between couples.

The solution is introduced in a new video by the brand, which has reached an impressive 21 million views in just under a week. The video begins with couples discussing their smartphone usage, ranging from what social media platforms they favor to the time of day or night they're most likely to be using them. Following this discussion, the couples are informed that Durex has developed a technology that will utilize the power of the smartphone to improve their sex lives. Needless to say, they're thrilled with the prospect. The solution, however, turns to be surprisingly simple: hit the off switch!

The lighthearted ad by Durex ultimately encourages couples to turn their phones off and come together in a humorous, tongue-in-cheek way. Because no matter how sexy your smartphone is, your partner is definitely sexier!