From Selfie-Obsessed Super Bowl Ads to Waiting Dog Video Spots

By: Jana Pijak - Apr 11, 2015
These March 2015 commercials range from selfie-obsessed Super Bowl ads to waiting dog video spots that pull at the heart strings of pet owners. While cellphone brands and website hosting businesses are enlisting the help of celebrity brand ambassadors, athletic companies are celebrating strength with adverts that are more raw and honest.

When examining the strategies of lesser known brands, humor, shock and a social media backing are some of the most popular ways that these companies garner attention despite of their limited exposure and budget restrictions.

One of the most memorable examples from this march 2015 commercials list is BMW's Super Bowl 2015 ad that features iconic news reporters Katie Couric and Bryant Gumbel. The video blends stock 90s footage with modern recordings and pokes fun at Couric and Gumbel's lack of tech knowledge. This clip even compares the reporters' confusion about the internet in the 90s with their lack of understanding for BMW's latest i3 concept. Overall, the example blends celebrity branding with humor to create a viral sensation.