Kellogg’s Nutri-Grain Highlights Unstoppable People to Inspire Teens

By: Meghan Young - Feb 13, 2015
References: jwt & adeevee
Kellogg’s Nutri-Grain has created a series of inspiring commercials that focus on the theme of 'Unstoppable.' To do so, it's featuring impressive individuals from around the globe who have had to overcome tough odds to get to a place of fulfillment and success. The first person highlighted is Derek Rabelo, a professional surfer and downhill skateboarder.

Yet Rabelo, who hails from Brazil, is blind. That fact that not stopped him from learning to do something he now loves and is incredibly talented at, a fact that Kellogg’s Nutri-Grain supports. Aimed at teens, the Kellogg’s Nutri-Grain Unstoppable campaign nevertheless makes a global impact due to its premise. It was created by JWT, an ad agency based in Sydney, Australia