Following the Epic Bus Commercial, Midttrafik Profiles the Epic Passenger

By: Laura McQuarrie - Feb 23, 2015
References: youtube & creativeguerrillamarketing
Watching an advertisement about a bus probably doesn't sound too appealing, but amazingly, Midttrafik's over-the-top Epic Bus commercial from 2012 went absolutely viral on YouTube. Now, as a follow-up to its dramatic ad years later, the bus company is showing what kind of people are riding its vehicles. The Epic Passenger is a fairly ordinary guy, who's painted as an extraordinary individual—he wears windbreakers and shoes bought from an outlet mall, but he has a following and incredibly luck in his daily life.

The comical ad is a great way for Midttrafik to celebrate its customers and stir up some excitement about something as ordinary as riding the bus. While its buses may be exactly what you'd expect for travel, its advertisements definitely amp its offerings up to the next level of awesome.