Fitbit's Find Your Fit Campaign Appeals to a Large Demographic

By: Meghan Young - Feb 12, 2015
References: fitbit & pando
The Find Your Fit commercial for Fitbit not only marks the company's first global ad campaign, it also shows the world just how versatile the health tracker really is. Cleverly positioned to show how many features it has and who can benefit from its use, the Find Your Fit commercial speeds through different scenarios including rowing, biking, parenting and more.

Great for all ages and fitness levels, this piece of health and fitness technology is something that can be worn in just about any scenario. This fact is promoted in the Find Your Fit commercial. What makes this slogan even more thoughtful is the fact that it ends with an image of all the different forms of Fitbits currently on the market.