The No More Superbowl Ad Offers a Haunting Look at Domestic Abuse

By: Vasiliki Marapas - Jan 27, 2015
References: youtube & adweek
The No More Superbowl ad offers a glimpse inside the horrifying reality of domestic violence.

Earlier this year, a transcript of a 911 emergency phone call went viral. During the call, a woman phoned 911 pretending to order a pizza so that her abusive spouse wouldn't be alerted to the fact that she was seeking help. The operator picked up on the woman's distress and played along, getting the woman the assistance she needed.

This Superbowl ad recreated this 911 call while the camera panned over a house that revealed the aftermath of a domestic disturbance. The scene was accompanied by the tag line, "When it's hard to talk, it's up to listen," encouraging people to read-between-the-lines when it comes to victims asking for help.