Reebok's Be More Human Campaign Celebrates Those Who Push the Limits

By: Laura McQuarrie - Feb 6, 2015
References: reebok & brandingmagazine
Obsessive, crazy, extreme and weirdos are some of the words used to describe the sports fanatics in Reebok's Be More Human campaign, appealing to those who love to get dirty, sweaty, muddy and sore when they push their physical limits while working out. The ad campaign is essentially a modern interpretation of the Latin quote "Mens sana in corpore sano," meaning that the reason people continue to push through the pain is "To honor our bodies and sharpen our minds."

As a companion to several campaign videos, the Be More Human site also features a Human Score Quiz. The test evaluates people on several factors, including fitness, sociability, independence, and responsibility and the results include a summary of just how human you seem to be.