XO Mint Gives Hope to Ugly Couples this Valentine's Day

By: Vasiliki Marapas - Feb 13, 2015
References: youtube & adweek
This XO Mint commercial features a surprisingly heart-warming ballad for ugly couples this Valentine's Day.

Several socially awkward dudes sing along to an uplifting folky tune, reminding all those less-than-gorgeous folks watching that there is someone out there for them. Beauty is in the eye of the beholder, after all. The chorus goes, "She's got a heart that's bigger than her hair/She might never be a model, but who cares?/She's one cloud and some wings from being an angel/And who knows, we might make —something beautiful." In a stroke of pure genius, campaign's hashtag is also #SomethingBeautiful.

Overall, XO Mint departs from the usual Valentine's Day fanfare with this charming advertisement made specially for couples that don't fit societal expectations of beauty.