Massage Envy Urges People to 'Unplug More Often' with a Membership

By: Laura McQuarrie - May 25, 2015
References: facebook & ispot
Just as getting a massage is about connecting with your body, it's also an important time to disconnect from other distractions like technology—as Massage Envy points out in its 'Unplug More Often' commercial.

People know that going in for a massage will leave them feeling more rested and relaxed as a result, so it's interesting that Massage Envy brands its massage services as time to spend enjoying a complete detox for the mind and body. In the commercial itself, technology is barely present at all, creating a sense of a soothing technology-free environment with more time allocated for human connection.

As dedicated digital detox programs and retreats become popular, Massage Envy cleverly reminds people how easy it is to treat themselves to a quick getaway from the stresses of technology.