Dove Men+Care's Super Bowl Ad Shows What Real Strength Means

By: Laura McQuarrie - Jan 24, 2015
References: adweek & youtube
Way back in 2010, Dove used the Super Bowl to launch its Men+Care brand—and this year Dove is back with another Super Bowl ad to show what #RealStrength means. Challenging stereotypes that are directed towards males, the ad shows men as caring parental figures who aren't afraid to show emotion to kids of all ages during moments that are both proud and tough.

Dove notes that its ad was created in response to the fact that most "men around the world say that their caring side is part of their masculinity and strength." Rather than representing sensitivity as something that makes a father figure weak, Dove's ad triumphs caring dads by presenting them as multidimensional individuals that make their kids better people.