This Campaign Encourages Pedestrians to Give Compliments to Others

By: Katherine Pendrill - Oct 13, 2015
References: & psfk
Brazilian cookie brand 'Biscoitos ZeZe' launched a new campaign that encourages pedestrians to give compliments to one another before crossing the street. In large urban environments, it can be difficult for residents to feel a sense of community. This campaign demonstrates how something as simple as a small compliment can help strangers foster real world connections.

The campaign is titled 'Compliments at the Traffic Light' and aims to foster a sense of community in Brazil. The campaign involves two opposing traffic lights with signs instructing pedestrians to give compliments to one another as they cross. Pedestrians can choose one of six different complaints to give to those around them. The heartwarming project gives those involved feelings of acceptance and togetherness by fostering human connections.

The project demonstrates Biscoitos ZeZe's commitment to identifying itself as a brand-promoting community.