The AT&T Mobile Movement Campaign Targets Young Latinos

By: Meghan Young - Jan 21, 2015
References: att & adage
AT&T's Mobile Movement took a very ethnic turn with a clever commercial spot targeting young Latinos. In an effort to hone in on what it's like to be bilingual, and to communicate through two different languages, the commercial interviews millennials as they describe what its like and how it feels to essentially speak 'Spanglish.'

Although the idea of communication permeates through the Mobile Movement commercial, it manages to allow honest observations and beliefs to live at the forefront. Although they address many of the difficulties they face being bilingual, they also hone in on what makes them special. Touching, endearing and powerful, the Mobile Movement commercial demonstrates Hispanic marketing at its finest. People of many backgrounds will identify with their sentiments.