Paysend's New Ad Campaign Targets Hispanic Consumers in the US
Jana Pijak — October 17, 2023 — Business
References: paysend & paymentsjournal
Paysend, a global digital money transfer platform recently launch of a new advertising campaign, targeting the Hispanic community in the United States -- the world's largest money transfer corridor to Latin America. Paysend aims to revolutionize the way families send financial support across borders and is promoting its service through a comprehensive campaign that features Spanish language TV commercials, program sponsorships, radio ads, podcast sponsorships, and extensive digital content.
Paysend's Chief Marketing Officer, Rupert Bedell, anticipates the campaign will create a competitive alternative in the U.S. market and emphasize the joy of sending money to loved ones. Paysend's fee-free money transfers to Latin America undercut competitors in a market where fees typically range from $3 to $10. With increased Spanish-language search investments, Paysend is committed to providing a fast, low-cost, and safe money transfer solution for the Hispanic community in the United States.
Image Credit: Paysend
Paysend's Chief Marketing Officer, Rupert Bedell, anticipates the campaign will create a competitive alternative in the U.S. market and emphasize the joy of sending money to loved ones. Paysend's fee-free money transfers to Latin America undercut competitors in a market where fees typically range from $3 to $10. With increased Spanish-language search investments, Paysend is committed to providing a fast, low-cost, and safe money transfer solution for the Hispanic community in the United States.
Image Credit: Paysend
Trend Themes
1. Digital Money Transfer - Paysend aims to revolutionize the way families send financial support across borders by offering fee-free money transfers to Latin America.
2. Hispanic Targeted Advertising - Paysend's comprehensive ad campaign targeting the Hispanic community in the US highlights the joy of sending money to loved ones.
3. Increased Spanish-language Search Investments - By investing more in Spanish-language search, Paysend is committed to providing a fast, low-cost, and safe money transfer solution for the Hispanic community in the United States.
Industry Implications
1. Financial Services - Paysend's digital money transfer platform disrupts the traditional financial services industry by offering fee-free transfers to Latin America.
2. Advertising - Paysend's targeted ad campaign aims to disrupt the advertising industry by emphasizing the joy of sending money to loved ones.
3. Technology - Paysend's increased investment in Spanish-language search disrupts the technology industry by providing a specialized money transfer solution for the Hispanic community.
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