Nike's COO Eric Sprunk Envisions a Tech-Heavy DIY Future

By: Meghan Young - Oct 10, 2015
References: nike & refinery29
Don't get too excited now, because 3D-printed sneakers won't be available anytime soon, yet it's a concept that Nike recently spoke about at a summit for tech site GeekWire. Nike's COO, Eric Sprunk, says, "Do I envision a future where [Nike] might still own the file, from an IP perspective — because it’s a Nike product; you can’t have just anybody make a Nike product — and you can manufacture that either in your home or we will do it for you at our store? Oh yeah, that’s not that far away."

With Nike ID taking the world by storm, the idea of creating one's own 3D-printed sneakers at home is only a natural next step. After all, people are already able to 3D print shoes in general.