Japanese-based Schemata Architects designed the Descente Blanc Tokyo store layout to incorporate a unique storage system of ceiling-hung clothing racks. The sportswear brand Descente Blanc's store is a two-storey building that uses poles, which actually function as racks to hang clothing of off.
The poles are elevated into the ceiling and can be lowered down when they are needed. This unique use of clothing easily allows the shop to change its layout and display structure on any given day.
The goal for this design was to infuse the display with a sense of movement to incorporate the activewear theme into the aesthetic. The two levels of the shop are connected by a steel staircase, which has been painted red. The rest of the shop is made with wood and metal accents to create an inclusive environment.
Ceiling-Suspended Clothing Displays
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