This 'Zumba Zombies' Ad Promotes the Zumba Dance Fitness Club

By: Ady Floyd - Oct 28, 2015
References: examiner & adweek
These undead Zumba zombies are seen emerging from their graves to seek a cure for their horrendous disease. As it turns out, the only cure for these Zumba zombies is music.

This clever ad produced by Tristark Productions aims to promote Zumba in a festive Halloween-themed skit. The short dance features zombies crawling towards the sound of upbeat music. When they start dancing in true Zumba style, they begin to regain liveliness.

Using Halloween as marketing tactic, this commercial hopes to grab the attention of millennials, who show an attraction to zombie themes with the rising popularity of the 'Walking Dead' TV program. Zumba recently launched a three-week online fitness campaign that aims to get people active by showing them that if zombies can do it, anyone can do it.