This Artisanal Coffee Blend is Specially Designed for Cyclists
Katherine Pendrill — October 29, 2015 — Lifestyle
References: pilgrim-cycling-co.myshopify & foodbev
'Casa Espresso' teamed up with 'Pilgrim Cycling Co,' to produce an artisanal coffee that is specially designed for cyclists. Although many people associate cycling with sports drinks and energy bars, many cyclists like to enjoy a cup of coffee at the end of a long excursion. This coffee blend is designed to appeal to riders who take coffee as seriously as they take their sport.
The unique collaboration resulted in an artisanal coffee that is specially designed for cyclists. The limited-edition 'Expedition' blend is made up of beans from Brazil and Rwanda. The beans are hand-roasted, which allows the nuanced flavors to shine. The result is a smooth blend that contains hints of cocoa, raisins and raspberries. The delicious blend is intended to give consumers the boost they need for a full day of cycling.
The specialty blend is perfect for those who share a passion for cycling and high-quality coffee.
The unique collaboration resulted in an artisanal coffee that is specially designed for cyclists. The limited-edition 'Expedition' blend is made up of beans from Brazil and Rwanda. The beans are hand-roasted, which allows the nuanced flavors to shine. The result is a smooth blend that contains hints of cocoa, raisins and raspberries. The delicious blend is intended to give consumers the boost they need for a full day of cycling.
The specialty blend is perfect for those who share a passion for cycling and high-quality coffee.
Trend Themes
1. Cyclist-specific Products - The trend of creating specialized products for cyclists, such as this artisanal coffee blend, provides a disruptive innovation opportunity for companies to target this market segment.
2. Artisanal Collaboration - The trend of collaboration between artisanal food and beverage producers, such as 'Casa Espresso' and 'Pilgrim Cycling Co,' allows for new and unique creations, providing a disruptive innovation opportunity to explore new partnerships and blend ideas.
3. Multi-functional Beverages - The trend of creating beverages that serve both as a source of energy as well as a delicious drink, as seen in this coffee blend for cyclists, presents a disruptive innovation opportunity for companies to explore the intersection between performance and culinary delight.
Industry Implications
1. Cycling - The cycling industry can benefit from this trend by creating more products that cater to the needs of their target market, presenting a disruptive innovation opportunity.
2. Artisanal Food and Beverage - The artisanal food and beverage industry can benefit from collaboration with other industries, such as the cycling industry, to create unique products with niche markets, presenting a disruptive innovation opportunity.
3. Energy Drinks and Supplements - The energy drink and supplement industry can benefit from creating products with functional benefits that also appeal to the taste buds, presenting a disruptive innovation opportunity.
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