This Ad Shows NBA Star Stephen Curry Shooting Hoops Amid Fireworks

By: Ady Floyd - Oct 22, 2015
References: adweek & adweek
This empowering ad was created by the ‘Droga5’ agency and Under Armour to honor NBA star Stephen Curry. The ad takes place in a blacked out basketball court. Jamie Foxx’s voice boldly breaks the pitch black arena as he begins to tell the viewer about Curry’s monumental impact on the game of basketball.

The screen flashes to shine a dim light on Curry as he stands in front of the net holding a ball. Suddenly, Foxx tosses a metal object that hits the floor and explodes into a cloud of smoke and light. At this moment, Stephen Curry takes the shot and lands it. This process continues while Foxx’s uplifting and motivational speech progresses.

The dark ad grabs the viewer's attention and captivates the audience. The powerful voice of Jamie Foxx combined with the bold fireworks emphasize the sincere words. The ad ends with the phrase "In the world, change takes time. In the universe, it takes eons. In this game, it only takes a second."