Mcdonald's Introduced Smoked Meat Poutine with a Star Hockey Player

By: Christopher Magsambol - Oct 22, 2015
References: youtube & marketingmag
McDonald's recently introduced a new smoked meat poutine in the restaurant's Quebec locations. To do so, the fast food giant enlisted the help of Quebecois hockey player Jeff Petry in a fictional negotiation session. The commercial depicts Petry continuously turning down a deal until he is finally offered a McDonald's poutine. Petry accepted with one caveat -- add smoked meat. The 'Petry Dish' is the perfect combination of Quebec's two most popular foods, poutine and smoked meat.

The "Petry approved" smoked meat poutine is now available for a limited time and even comes with a side of mustard and pickles. The new smoked meat poutine is another example of how McDonald's continues to appeal to localized and regional traditions to expand its brand. The commercial does a perfect job of marrying two cultural icons for the province, poutine and hockey.