Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK

By: Rebecca Byers - Mar 15, 2016
References: marketingmagazine
Ahead of the 2016 Easter season, an exciting Cadbury Snapchat partnership has led to the creation of a dedicated geofilter celebrating the iconic Cadbury Creme Egg confection. The live-animated selfie filter will be able to record themselves with the creative overlay, which spells out "G-O-O" with Creme Egg images.

Available for just 24-hours on March 12 in the United Kingdom, the Cadbury Creme Egg geofilter supported the brand's "Have a Fling with a Creme Egg" campaign that launched in 2013.

The Cadbury Snapchat geofilters follow a highly successful Cadbury Creme Egg-themed pop-up cafe in London that featured activities, brand memorabilia and which ran for seven weeks. The Cadbury Creme Egg pop-up cafe raised approximately £15,000 for the Prince's Trust, a Cadbury Foundation partner.