Category
Lifestyle
Festive Fusions
Trend cluster
Category
Customized
Festival
Brands are customizing their products to appeal to festival-goers.
2.3
Trend score
Trend
What is the Customized Festival trend?
Customized Festival: Summer is a season heavy with festivals, which are quickly becoming a millennial rite of passage. In order to appeal to younger consumers, brands are customizing their products and services to easily integrate into this new summer ritual. In turn, consumers are responding to brands that show interest in accommodating their lifestyle.
Trend themes
Themes within the Customized Festival trend
Three behaviours holding the trend together01
Customized Festival Products
Brands are customizing their products and services to easily integrate into this new summer ritual of festivals.
02
Innovative Packaging for Festivals
Innovative packaging for wine, beer and other beverages is becoming more popular for festival goers.
03
Specialized Festival Merchandise
Music festivals such as Osheaga or Comic Con are creating specialized merchandise such as card holders, keyrings, makeup kits and wallets for those looking to travel in style to these events.
Industry implications
What the Customized Festival trend means for industry
Where the trend changes the playbookFor
Event Management
Event management companies can develop customized products and services for music festivals and other large scale events.
For
Beverage Packaging
Beverage packaging companies can innovate and create products that make carrying beverages easier for festival-goers.
For
Fashion and Clothing
Fashion and clothing companies can create specialized merchandise for festival-goers to wear at music festivals such as Osheaga or Comic Con.
Trend signals
Trend signals for Customized Festival
Trend score 2.3 out of 10, from popularity 30%, activity 31%, freshness 8%.
Popularity30%
Activity31%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Customized Festival trend
6 featured examples from Aug 4, 2013 to Sep 1, 2015CategoryLifestyle
Beer-Carrying Bike Clasps
This Bike Frame Clasp Allows for Easy Transportation
The beer-carrying bike frame clasp and adjustable strap technology present disruptive innovation opportunities in the bicycle accessories industry, targeting beer enthusiasts, com…
CategoryLifestyle
Beer-Carrying Frisbees
'Frisbeer' is a Packaging Concept That Combines Frisbee and Beer
The packaging industry can explore new frisbee-carrying concepts to offer unique experiences and increase product functionality.
CategoryLifestyle
Festival-Ready Wine Packaging
Niner Wine is Set to Take to the Party in Style
Opportunity for wine packaging companies to develop innovative designs that cater to festival-goers and individuals looking for discreet drink options.
CategoryFashion
Music Fest Leather Goods
The m0851 Osheaga Collection Brings Luxe Merchandise to Visitors
Music festival organizers can explore partnerships with fashion brands to create exclusive merchandise collections, enhancing their brand image and generating additional revenue s…
CategoryMarketing
Science Fiction Concert Branding
Non-Format Creates the Identity for the Only Connect Festival
Music festival organizers can explore the use of science fiction themes in their branding to create a unique and innovative festival experience.
CategoryMarketing
Comic-Con Superhero Beers
The Brooklyn Defender is a Limited Edition Brew for NYC Comic-Con
Craft breweries can capitalize on the trend of limited edition beers and collaborative branding to differentiate themselves in a crowded market.
