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Customized Festival

Brands are customizing their products to appeal to festival-goers

Implications - Summer is a season heavy with festivals, which are quickly becoming a millennial rite of passage. In order to appeal to younger consumers, brands are customizing their products and services to easily integrate into this new summer ritual. In turn, consumers are responding to brands that show interest in accommodating their lifestyle.
Trend Themes
1. Customized Festival Products - Brands are customizing their products and services to easily integrate into this new summer ritual of festivals.
2. Innovative Packaging for Festivals - Innovative packaging for wine, beer and other beverages is becoming more popular for festival goers.
3. Specialized Festival Merchandise - Music festivals such as Osheaga or Comic Con are creating specialized merchandise such as card holders, keyrings, makeup kits and wallets for those looking to travel in style to these events.
Industry Implications
1. Event Management - Event management companies can develop customized products and services for music festivals and other large scale events.
2. Beverage Packaging - Beverage packaging companies can innovate and create products that make carrying beverages easier for festival-goers.
3. Fashion and Clothing - Fashion and clothing companies can create specialized merchandise for festival-goers to wear at music festivals such as Osheaga or Comic Con.
2.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
332,445 Total Clicks
Date Range:
Aug 13 — Sep 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Beer-Carrying Bike Clasps
Beer-Carrying Bike Clasps
This Bike Frame Clasp Allows for Easy Transportation
For the people who want a little exercise before a party, the 6-pack bike frame clasp securely carries your beer on the body of your bike while you freely ride over to your friend’s house.... MORE
Beer-Carrying Frisbees
Beer-Carrying Frisbees
'Frisbeer' is a Packaging Concept That Combines Frisbee and Beer
Šimon Kern’s concept for ‘Frisbeer’ is one that combines frisbee and beer, so that it’s easy to drink and play at something like an outdoor festival. Kern’s concept... MORE
Festival-Ready Wine Packaging
Festival-Ready Wine Packaging
Niner Wine is Set to Take to the Party in Style
The packaging for Niner Wine by Max MacDonald of the UK allows people to take the bottle to festivals or parties without being too noticeable. Certain festivities tend to frown upon drinking, so... MORE
Music Fest Leather Goods
Music Fest Leather Goods
The m0851 Osheaga Collection Brings Luxe Merchandise to Visitors
Osheaga is one of the biggest music festivals in North America and as such it’s no surprise that it would celebrate its 10th anniversary in high fashion with the m0851 Osheaga collection. One... MORE
Science Fiction Concert Branding
Science Fiction Concert Branding
Non-Format Creates the Identity for the Only Connect Festival
The Only Connect Festival worked with branding agency Non-Format to come up with various ways to convey the theme of J.G. Ballard, a science fiction writer from Britain. An interesting choice for... MORE
play_circle_filled Comic-Con Superhero Beers
Comic-Con Superhero Beers
The Brooklyn Defender is a Limited Edition Brew for NYC Comic-Con
For the past four years, Brooklyn Brewery has created a unique brew and branding for the annual New York City Comic-Con—and this year’s beer bottle features original superhero the... MORE

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