Customized Festival

Brands are customizing their products to appeal to festival-goers

Implications - Summer is a season heavy with festivals, which are quickly becoming a millennial rite of passage. In order to appeal to younger consumers, brands are customizing their products and services to easily integrate into this new summer ritual. In turn, consumers are responding to brands that show interest in accommodating their lifestyle.
SCORE: 3.5
Mild Top 6 Examples: 19,864 Total Clicks Aug 13 - Sep 15
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DEMOGRAPHICS
Beer-Carrying Bike Clasps - This Bike Frame Clasp Allows for Easy Transportation
SCORE: 4.3
Warm 13,095 Clicks Pub: Aug 4, 13
Beer-Carrying Bike Clasps
This Bike Frame Clasp Allows for Easy Transportation
For the people who want a little exercise before a party, the 6-pack bike frame clasp securely carries your beer on the body of your bike while you freely ride over to your friend’s house.... [More]
Beer-Carrying Frisbees - 'Frisbeer' is a Packaging Concept That Combines Frisbee and Beer
SCORE: 4.6
Warm 2,541 Clicks Pub: Sep 10, 14
Beer-Carrying Frisbees
'Frisbeer' is a Packaging Concept That Combines Frisbee and Beer
┼áimon Kern’s concept for ‘Frisbeer’ is one that combines frisbee and beer, so that it’s easy to drink and play at something like an outdoor festival. Kern’s concept... [More]
Festival-Ready Wine Packaging - Niner Wine is Set to Take to the Party in Style
SCORE: 3.8
Mild 3,174 Clicks Pub: Aug 20, 14
Festival-Ready Wine Packaging
Niner Wine is Set to Take to the Party in Style
The packaging for Niner Wine by Max MacDonald of the UK allows people to take the bottle to festivals or parties without being too noticeable. Certain festivities tend to frown upon drinking, so... [More]
Music Fest Leather Goods - The m0851 Osheaga Collection Brings Luxe Merchandise to Visitors
SCORE: 2.7
Untested 228 Clicks Pub: Jul 21, 15
Music Fest Leather Goods
The m0851 Osheaga Collection Brings Luxe Merchandise to Visitors
Osheaga is one of the biggest music festivals in North America and as such it’s no surprise that it would celebrate its 10th anniversary in high fashion with the m0851 Osheaga collection. One... [More]
Science Fiction Concert Branding - Non-Format Creates the Identity for the Only Connect Festival
SCORE: 1.1
Untested 783 Clicks Pub: May 31, 14
Science Fiction Concert Branding
Non-Format Creates the Identity for the Only Connect Festival
The Only Connect Festival worked with branding agency Non-Format to come up with various ways to convey the theme of J.G. Ballard, a science fiction writer from Britain. An interesting choice for... [More]
Comic-Con Superhero Beers - The Brooklyn Defender is a Limited Edition Brew for NYC Comic-Con
SCORE: 1.7
Untested 43 Clicks Pub: Sep 1, 15
Comic-Con Superhero Beers
The Brooklyn Defender is a Limited Edition Brew for NYC Comic-Con
For the past four years, Brooklyn Brewery has created a unique brew and branding for the annual New York City Comic-Con—and this year’s beer bottle features original superhero the... [More]