Subscription Play

Parents turn to kid-focused subscriptions to ensure ongoing novelty

Implications - Growing wildly in popularity over the past few years, subscription services have expanded to niche industries to provide consumers with more targeted products. Parents are one of these groups responding to the subscription model, and are drawn to the ongoing novelty these companies provide as well as the sometimes very specialized offerings. Providing consumers the ease of e-commerce mixed with customized goods, the popularity of these services come as no surprise.
SCORE: 5.3
Warm Top 4 Examples: 18,065 Total Clicks Dec 14 - Mar 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechMobileToysYouthLife-Stages
Educational Toy Subscriptions - Spark Box Toys' Rental Service Entertains and Educates
SCORE: 5.5
Hot 4,516 Clicks Pub: Mar 12, 15
Educational Toy Subscriptions
Spark Box Toys' Rental Service Entertains and Educates
Knowing that kids have a tendency to quickly become disinterested with the toys they play with, Spark Box Toys was set up as a rental service. Targeting young kids under the age of four, the service... [More]
Educational Craft Subscriptions - Green Kid Crafts' Activity Boxes Gift Smarts & Sustainability
SCORE: 6.7
Hot 7,074 Clicks Pub: Mar 12, 15
Educational Craft Subscriptions
Green Kid Crafts' Activity Boxes Gift Smarts & Sustainability
From pen and papers to piles of toys, trying to keep a kid entertained can rack up a lot of environmental waste—but not the activity boxes from Green Kid Crafts. With a subscription, a child will... [More]
Fatherly Playtime Kits - The Cooper Kit Supplies Monthly Dad and Kid Activities
SCORE: 4.3
Warm 3,320 Clicks Pub: Mar 13, 15
Fatherly Playtime Kits
The Cooper Kit Supplies Monthly Dad and Kid Activities
Knowing that many moms are the ones buying subscription kits for kids, Cooper & Kid decided to go in the complete opposite direction, offering boxes brimming with dad and kid activities.... [More]
Kiddie Coding Kits - Bitsbox Teaches Kids Coding Through Monthly Subscriptions
SCORE: 4.3
Warm 3,155 Clicks Pub: Dec 12, 14
Kiddie Coding Kits
Bitsbox Teaches Kids Coding Through Monthly Subscriptions
Bitsbox is a monthly subscription service designed to teach kids coding through a series of programming projects. What’s most impressive about Bitsbox is that it prepares kits to make apps... [More]