Co-Branded Festival

Moving beyond musical entertainment, festivals integrate pop-up stations

Implications - Seeking to heighten festival engagement, brands are turning to unexpected pop-up stations for exposure. Providing beauty stations and fashion lounges, festivals are turning to unique brand collaborations to not only heighten engagement, but also to add a new dimension to concerts and outdoor events.
SCORE: 5.5
This Year and Warm Top 6 Examples: 8,978 Total Clicks Mar 15 - Mar 16
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Consumer Insight Topics: Fashion
Bohemian Styling Stations - Coachella's Beauty Bar Provides a Place to Get Photo-Ready for Free
SCORE: 6.8
V. Hot 2,782 Clicks Pub: Mar 16, 15
Bohemian Styling Stations
Coachella's Beauty Bar Provides a Place to Get Photo-Ready for Free
It’s not always easy to attain the effortless look of the best music festival hairstyles—so this is where the genius of the Coachella Beauty Bar comes in. Whether you’re looking to... [More]
Festival Yogurt Shops - Snog's Yog-Yurt Pop-Up Offers Refreshing Treats to Concert Goers
SCORE: 4.1
Warm 2,055 Clicks Pub: Sep 11, 15
Festival Yogurt Shops
Snog's Yog-Yurt Pop-Up Offers Refreshing Treats to Concert Goers
Snog’s Yog-Yurt pop-up recently opened at London’s Hyde Park in celebration of The British Summer Time festival. The temporary frozen yogurt shop suggested that its product was a healthy... [More]
Rejuvenating Festival Cabanas - Hawaiian Tropic's Outdoor Cabana Offers Refreshment at Coachella
SCORE: 4.1
Mild 1,020 Clicks Pub: Apr 16, 15
Rejuvenating Festival Cabanas
Hawaiian Tropic's Outdoor Cabana Offers Refreshment at Coachella
At this year’s first ever Coachella fashion week in Palm Springs, Hawaiian Tropic teamed up with designers Tracey Reese, Nanette Lepore, SIWY and WHiT to offer a calming outdoor cabana to help... [More]
Mindful Beauty Bars - Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
SCORE: 4.5
Mild 1,267 Clicks Pub: Jul 21, 15
Mindful Beauty Bars
Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
The Wanderlust festival in Squaw Valley is a celebration of all things that have to do with mindful living, from yoga to artisan crafts, food and products available at The Beauty Bar presented by... [More]
Sports Drink Festival Experiences - The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
SCORE: 5.5
This Year and Mild 1,201 Clicks Pub: Mar 14, 16
Sports Drink Festival Experiences
The Gatorade Lab at SXSW 2016 Embraces Its Scientific Roots
The Gatorade Lab at South by Southwest 2016 is an immersive brand experience that explores the science at the heart of the PepsiCo-owned sports beverage. Supported by the ‘Your Game is Our Lab&#... [More]
Interactive Fashion Lounges - The Cosmopolitan Style Lab is Presented by Intel and COVERGIRL
SCORE: 3.8
Mild 653 Clicks Pub: Mar 13, 15
Interactive Fashion Lounges
The Cosmopolitan Style Lab is Presented by Intel and COVERGIRL
The Cosmopolitan Style Lab is an educational lounge presented by Intel and COVERGIRL at this year’s SXSW festival. The interactive music, film and tech event is taking place in Austin and will... [More]