Co-Branded Festival

Moving beyond musical entertainment, festivals integrate pop-up stations

Implications - Seeking to heighten festival engagement, brands are turning to unexpected pop-up stations for exposure. Providing beauty stations and fashion lounges, festivals are turning to unique brand collaborations to not only heighten engagement, but also to add a new dimension to concerts and outdoor events.
SCORE: 5.6
This Year and Warm Top 6 Examples: 16,668 Total Clicks Mar 15 - Apr 16
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DEMOGRAPHICS
Bohemian Styling Stations - Coachella's Beauty Bar Provides a Place to Get Photo-Ready for Free
SCORE: 6.7
V. Hot 2,829 Clicks Pub: Mar 16, 15
Bohemian Styling Stations
Coachella's Beauty Bar Provides a Place to Get Photo-Ready for Free
It’s not always easy to attain the effortless look of the best music festival hairstyles—so this is where the genius of the Coachella Beauty Bar comes in. Whether you’re looking to... [More]
Slow-Mo Brewery Photobooths - Asahi Beer Held an Immersive Event at This Shoreditch Brewery
SCORE: 6.6
This Year and Hot 7,984 Clicks Pub: Mar 7, 16
Slow-Mo Brewery Photobooths
Asahi Beer Held an Immersive Event at This Shoreditch Brewery
Japanese lager brand Asahi recently threw an event at a Shoreditch brewery that featured live music and plenty of interactive experiences. The immersive event hosted at the Old Truman Brewery in... [More]
Festival Yogurt Shops - Snog's Yog-Yurt Pop-Up Offers Refreshing Treats to Concert Goers
SCORE: 3.9
Warm 2,188 Clicks Pub: Sep 11, 15
Festival Yogurt Shops
Snog's Yog-Yurt Pop-Up Offers Refreshing Treats to Concert Goers
Snog’s Yog-Yurt pop-up recently opened at London’s Hyde Park in celebration of The British Summer Time festival. The temporary frozen yogurt shop suggested that its product was a healthy... [More]
Light Tea Collection Launches - The Starbucks Tea Range Was on Display at the London Coffee Festival
SCORE: 4.9
This Year and Warm 913 Clicks Pub: Apr 9, 16
Light Tea Collection Launches
The Starbucks Tea Range Was on Display at the London Coffee Festival
This Starbucks tea booth at the 2016 London Coffee Festival highlights the brand’s efforts to position its tea offerings alongside its coffee products. The experience took place on the... [More]
Rejuvenating Festival Cabanas - Hawaiian Tropic's Outdoor Cabana Offers Refreshment at Coachella
SCORE: 4
Mild 1,060 Clicks Pub: Apr 16, 15
Rejuvenating Festival Cabanas
Hawaiian Tropic's Outdoor Cabana Offers Refreshment at Coachella
At this year’s first ever Coachella fashion week in Palm Springs, Hawaiian Tropic teamed up with designers Tracey Reese, Nanette Lepore, SIWY and WHiT to offer a calming outdoor cabana to help... [More]
Mindful Beauty Bars - Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
SCORE: 4.4
Mild 1,694 Clicks Pub: Jul 21, 15
Mindful Beauty Bars
Aveda Treated Wanderlust Festival Attendees to Pampering at 'The Beauty Bar'
The Wanderlust festival in Squaw Valley is a celebration of all things that have to do with mindful living, from yoga to artisan crafts, food and products available at The Beauty Bar presented by... [More]
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