Category
Lifestyle
Festive Fusions
Trend cluster
Category
Inedible
Superfood
These key health ingredients are incorporated into alternative medicine.
3.6
Trend score
Trend
What is the Inedible Superfood trend?
Inedible Superfood: It seems that over the past year, the term "superfood" has become more difficult to avoid than familiarize with, prompting new treatments in favor of health benefits. Accelerating the superfood movement sees a spike in medical uses for the nutrient-rich ingredients. This shows consumers are adapting a holistically healthy lifestyle, but within familiar boundaries.
Trend themes
Themes within the Inedible Superfood trend
Three behaviours holding the trend together01
Medical Use of Superfoods
The superfood movement has seen a spike in medical uses for nutrient-rich ingredients, providing new opportunities for companies to create natural remedies.
02
Feminized Beauty Supplements
DOVitamins has created a line of PrettyPills, a healthier supplement option for women geared toward promoting healthy hair, nail, and skin growth.
03
Adaptogenic Water Packets
Consumers seeking enriched products are turning to adaptogenic water packets like those from Four Sigma Foods, which use a blend of herbs to improve memory, learning, relaxation, and balance in the body.
Industry implications
What the Inedible Superfood trend means for industry
Where the trend changes the playbookFor
Health and Wellness
Companies in the health and wellness industry can create new natural remedies by utilizing the medical use of superfoods.
For
Beauty and Personal Care
The beauty and personal care industry can continue to develop feminized supplements and promote healthy hair, nail, and skin growth.
For
Beverage
Beverage companies can create enriched products like adaptogenic water packets to provide more than just hydration to consumers.
Trend signals
Trend signals for Inedible Superfood
Trend score 3.6 out of 10, from popularity 54%, activity 46%, freshness 8%.
Popularity54%
Activity46%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Inedible Superfood trend
4 featured examples from Feb 4 to Nov 6, 2015CategoryLifestyle
Opulent Health-Boosting Supplements
The Super Elixir Powder is a Premium Nutritional Solution
Opportunity for companies to create and market high-end alkalizing greens supplements.
CategoryLifestyle
Feminized Beauty Supplements
The PrettyPills Use Vitamins to Increases Hair, Skin and Nail Growth
Beauty and personal care companies are benefiting from innovative supplements tailored towards women with a focus promoting healthy hair, nail and skin growth, with the use of non…
CategoryLifestyle
Mind-Boosting Water Packets
These Four Sigma Foods Water Packets Supply the Body with 'Mind Herbs'
Opportunity to develop supplements, functional beverages and refreshing products that promote good health and wellbeing.
CategoryLifestyle
Natural PMS Pills
Supplements by GirlU Provide All-Natural PMS Relief
Pharmaceutical companies can explore the development of all-natural supplements for PMS relief that rival traditional over-the-counter options.
