Hyper-Niche Club

Straying away from conventional interests, clubs cater to obscure hobbies

Implications - Praising the obscure and eccentric, modern clubs are tailoring to niche consumer interests for heightened appeal. Catering to online gamers and punk cartoon fanatics, these memberships are using hyper-niche interests and hobbies to provide a social platform for those who tend to stray away from the mainstream.
SCORE: 6.8
This Quarter and Warm Top 6 Examples: 13,462 Total Clicks Mar 15 - Dec 16
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Consumer Insight Topics: LifestylePets
Hybrid Craft Studios - London's 'Drink, Shop & Do' Functions as a Bar, Cafe and Craft Studio
SCORE: 9.1
This Quarter and V. Hot 2,967 Clicks Pub: Dec 12, 16
Hybrid Craft Studios
London's 'Drink, Shop & Do' Functions as a Bar, Cafe and Craft Studio
While London’s ‘Drink, Shop & Do’ may seem like any other crafting studio, at night, the quaint little shop transforms into the ultimate bar and club. In fact, with so many fun... [More]
Art-Centric Social Clubs - The Norwood Club in Chelsea Brings Together the Creative Elite of NYC
SCORE: 6.8
V. Hot 6,176 Clicks Pub: Mar 18, 15
Art-Centric Social Clubs
The Norwood Club in Chelsea Brings Together the Creative Elite of NYC
Chelsea-based Norwood Club is a modern creative arts hub operating on a members-only basis in New York City. The Club requires potential members to fill out an application vetting them as... [More]
Beloved Caricature Fan Clubs - The Moomin Fan Club Celebrates the Iconic Cartoon and Book Character
SCORE: 5.1
Warm 519 Clicks Pub: Jan 13, 16
Beloved Caricature Fan Clubs
The Moomin Fan Club Celebrates the Iconic Cartoon and Book Character
The Moomin Fan Club celebrates the iconic children’s book character that began as a magazine caricature in Sweden. First featured in Garm magazine in 1945, Tove Jansson’s Moomin... [More]
Punk Fantasy Clubs - The Neverlanders Social Club Shares a Common Love of Disneyland
SCORE: 3.7
Mild 1,069 Clicks Pub: Mar 18, 15
Punk Fantasy Clubs
The Neverlanders Social Club Shares a Common Love of Disneyland
Mickey Mouse hats, Disney merchandise and a general love of all things Walt Disney are not hard to spot on a trip to Disneyland, but the Neverlanders Social Club rocks them a little differently.... [More]
Member-Only Gamer Communities - The Rockstar Games Social Club Enhances and Extends the Experience
SCORE: 3.4
Mild 1,178 Clicks Pub: Mar 18, 15
Member-Only Gamer Communities
The Rockstar Games Social Club Enhances and Extends the Experience
While some gamers may already feel like they’re part of a community without officially joining one, the Rockstar Games Social Club brings fans together in a way that actively enhances and... [More]
Dog-Friendly Social Clubs - New York's Ruff Club Lets Pet Owners Mingle With Man's Best Friend
SCORE: 3.7
Mild 1,553 Clicks Pub: Mar 18, 15
Dog-Friendly Social Clubs
New York's Ruff Club Lets Pet Owners Mingle With Man's Best Friend
Ruff Club is a New York social club that targets pet owners with a love for dogs. This dog-friendly social space is located in a 100 year-old tavern and offers an abundance of convenient services... [More]
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