Hyper-Niche Club

Straying away from conventional interests, clubs cater to obscure hobbies

Implications - Praising the obscure and eccentric, modern clubs are tailoring to niche consumer interests for heightened appeal. Catering to online gamers and punk cartoon fanatics, these memberships are using hyper-niche interests and hobbies to provide a social platform for those who tend to stray away from the mainstream.
SCORE: 4.6
Warm Top 4 Examples: 9,739 Total Clicks Mar 15 - Mar 15
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Consumer Insight Topics: LifestylePets
Art-Centric Social Clubs - The Norwood Club in Chelsea Brings Together the Creative Elite of NYC
SCORE: 7
V. Hot 6,035 Clicks Pub: Mar 18, 15
Art-Centric Social Clubs
The Norwood Club in Chelsea Brings Together the Creative Elite of NYC
Chelsea-based Norwood Club is a modern creative arts hub operating on a members-only basis in New York City. The Club requires potential members to fill out an application vetting them as... [More]
Punk Fantasy Clubs - The Neverlanders Social Club Shares a Common Love of Disneyland
SCORE: 3.8
Mild 1,045 Clicks Pub: Mar 18, 15
Punk Fantasy Clubs
The Neverlanders Social Club Shares a Common Love of Disneyland
Mickey Mouse hats, Disney merchandise and a general love of all things Walt Disney are not hard to spot on a trip to Disneyland, but the Neverlanders Social Club rocks them a little differently.... [More]
Member-Only Gamer Communities - The Rockstar Games Social Club Enhances and Extends the Experience
SCORE: 3.5
Mild 1,161 Clicks Pub: Mar 18, 15
Member-Only Gamer Communities
The Rockstar Games Social Club Enhances and Extends the Experience
While some gamers may already feel like they’re part of a community without officially joining one, the Rockstar Games Social Club brings fans together in a way that actively enhances and... [More]
Dog-Friendly Social Clubs - New York's Ruff Club Lets Pet Owners Mingle With Man's Best Friend
SCORE: 3.8
Mild 1,498 Clicks Pub: Mar 18, 15
Dog-Friendly Social Clubs
New York's Ruff Club Lets Pet Owners Mingle With Man's Best Friend
Ruff Club is a New York social club that targets pet owners with a love for dogs. This dog-friendly social space is located in a 100 year-old tavern and offers an abundance of convenient services... [More]