Collective Coffee

Millennials are seduced by the culture associated with coffee drinking

Implications - Coffee is a beverage heavily associated with ritual and culture. As such, many millennial consumers are being initiated into coffee drinking by its cultural implications, which are being broadcast to them via social media. Ultimately, many young consumers want to be a part of something bigger than themselves, and once a product becomes representative of a lifestyle, it can be extremely seductive.
SCORE: 5.5
Warm Top 5 Examples: 8,484 Total Clicks Jan 15 - Nov 15
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Stop Motion Latte Ads - Aijinomoto General Foods's Latte Art Animation Adorably Tells a Love Story
SCORE: 6.8
Hot 2,883 Clicks Pub: Jan 5, 15
Stop Motion Latte Ads
Aijinomoto General Foods's Latte Art Animation Adorably Tells a Love Story
Even though using animation in commercials is hardly a new concept, this latte art animation uses coffee foam drawings to tell a story and promote a product. From Aijinomoto General Foods, Latte... [More]
Coffee Collar Character Doodles - This Instagram User Draws Pop Culture Figures on Starbucks Sleeves
SCORE: 4.6
Warm 2,022 Clicks Pub: Jan 21, 15
Coffee Collar Character Doodles
This Instagram User Draws Pop Culture Figures on Starbucks Sleeves
You have probably seen pictures of illustrations on take-out coffee cups floating around social media and the Internet, but Instagram user @sleevebucks is moving from the disposable mug to Starbucks... [More]
Glamorous Coffee Cup Art - This Artist Creates Starbucks Cup Art with Dazzling Mosaic Patterns
SCORE: 5.8
Warm 1,034 Clicks Pub: Nov 9, 15
Glamorous Coffee Cup Art
This Artist Creates Starbucks Cup Art with Dazzling Mosaic Patterns
A 19-year-old artist from Ohio is creating mesmerizing Starbucks cup art using the brand’s plain to-go cups. Each artwork is intricate, detailed and highly colorful. Artist ‘Ceerah’... [More]
Positivity-Rewarding Cafes - Marmite's Twitter Shop Treats 'Lovers' for Free, While 'Haters' Pay
SCORE: 5.5
Warm 2,194 Clicks Pub: Jul 31, 15
Positivity-Rewarding Cafes
Marmite's Twitter Shop Treats 'Lovers' for Free, While 'Haters' Pay
To promote its special new ‘Summer of Love’ or the ‘Summer of Hate’ jars, Marmite opened a Twitter shop that has people pay in a unique way. The Love Cafe is set up as one... [More]
Fashion Week Coffee Stunts - The Lavazza Crew and Vespa Dropped Off Free Coffee at LFW
SCORE: 3.3
Untested 351 Clicks Pub: Nov 9, 15
Fashion Week Coffee Stunts
The Lavazza Crew and Vespa Dropped Off Free Coffee at LFW
In order to celebrate London Fashion Week in style, Lavazza UK and Vespa teamed up for a coffee stunt that kept show goers well-caffeinated. The fun partnership took place at London Fashion Week... [More]