Hyper-Targeted Dating

Consumers prioritize efficiency when it comes to dating services

Implications - Increasingly unwilling to compromise when it comes to romantic relationships, consumers are turning to hyper-specific dating platforms to find love. By adopting a simple, location-based interface and tailoring it to a specific group of people, apps are more likely to be helpful in determining compatibility. The rise in hyper-targeted dating services suggests that consumers are not only particular, they're also prioritizing efficiency when it comes to getting what they want.
SCORE: 3.4
Untested Top 4 Examples: 3,440 Total Clicks Sep 14 - Mar 15
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Consumer Insight Topics: TechLifestyleHealthRomance
Pothead Dating Apps - High There! Connects Like-Minded Stoners in a Tinder-Style Way
SCORE: 4.2
Mild 901 Clicks Pub: Feb 7, 15
Pothead Dating Apps
High There! Connects Like-Minded Stoners in a Tinder-Style Way
There is a dating app for just about any niche group these days, High There! being the latest version. It targets weed smokers in an attempt to connect them with like-minded individuals. Working... [More]
Luxurious Dating Apps - The Luxy App is Tinder Made Exclusively for the Wealthy and Attractive
SCORE: 3.7
Mild 1,199 Clicks Pub: Oct 1, 14
Luxurious Dating Apps
The Luxy App is Tinder Made Exclusively for the Wealthy and Attractive
The Luxy app is a new dating application that advertises itself as a way to “Meet Wealthy Men & Attractive Women”—I guess wealthy women seeking attractive men are out of luck,... [More]
Business Dating Apps - BeLinked is Like a Cross Between Tinder and a Linkedin Dating App
SCORE: 2.4
Untested 978 Clicks Pub: Sep 27, 14
Business Dating Apps
BeLinked is Like a Cross Between Tinder and a Linkedin Dating App
When you’re someone who is really invested in your life’s work, when it comes to romance, it’s often best to go after those who are in similar fields, which is exactly what the... [More]
Sobriety Dating Services - The Sober Dating App Helps Those Who Don't Imbibe Find Love
SCORE: 2.7
Untested 362 Clicks Pub: Mar 3, 15
Sobriety Dating Services
The Sober Dating App Helps Those Who Don't Imbibe Find Love
The Sober dating app is ostensibly for singles, but it does much more than just help you find a date. The new app works a lot like Tinder in that you are given location-based matches, but unlike the... [More]