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Carrousel's Tinder Marketing Campaign Matches Girls to Macarons

By: Laura McQuarrie - Published: • References: adsoftheworld
Carrousel is a confectionery shop that decided to set up a Tinder marketing campaign in order to get at its target demographic of young women. Rather than setting up a profile for a human, Carrousel set up a dating profile for a tasty macaron.

Claiming that its macaron is better than any man around, Carrousel set out to make some sweet matches. Since Tinder is a location-based dating app, this is a clever way for the shop to take advantage of women who are close enough to pop in for a treat. When a match was indicated, this was the perfect chance for Carrousel to speak directly to women with a sweet tooth who liked what they saw while swiping left and right. Stats for Sweet Dating Campaigns Trending: This Month & Buzzing
Traction: 632 clicks in 2 w
Interest: 0.5 minutes
Concept: Tinder Marketing Campaign
Related: 39 examples / 30 photos
Segment: Females, 12-35
Comparison Set: 14 similar articles, including: matchmaking employment apps, photo-based dating apps, and soleful dating app stunts.