Carrousel is a confectionery shop that decided to set up a Tinder marketing campaign in order to get at its target demographic of young women. Rather than setting up a profile for a human, Carrousel set up a dating profile for a tasty macaron.
Claiming that its macaron is better than any man around, Carrousel set out to make some sweet matches. Since Tinder is a location-based dating app, this is a clever way for the shop to take advantage of women who are close enough to pop in for a treat. When a match was indicated, this was the perfect chance for Carrousel to speak directly to women with a sweet tooth who liked what they saw while swiping left and right.
Stats for Sweet Dating Campaigns
Trending: Older & Mild
Research: 1,290 clicks in 87 w
Interest: 0.6 minutes
Concept: Tinder Marketing Campaign
Related: 42 examples / 32 photos
Segment: Females, 12-35
Comparison Set: 15 similar articles, including: soleful dating app stunts, matchmaking employment apps, and dating app interventions.
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