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Carrousel's Tinder Marketing Campaign Matches Girls to Macarons

By: Laura McQuarrie - Published: Aug 31, 2014 • References: adsoftheworld
Carrousel is a confectionery shop that decided to set up a Tinder marketing campaign in order to get at its target demographic of young women. Rather than setting up a profile for a human, Carrousel set up a dating profile for a tasty macaron.

Claiming that its macaron is better than any man around, Carrousel set out to make some sweet matches. Since Tinder is a location-based dating app, this is a clever way for the shop to take advantage of women who are close enough to pop in for a treat. When a match was indicated, this was the perfect chance for Carrousel to speak directly to women with a sweet tooth who liked what they saw while swiping left and right. Stats for Sweet Dating Campaigns Trending: Older & Mild
Research: 1,292 clicks in 91 w
Interest: 0.6 minutes
Concept: Tinder Marketing Campaign
Related: 44 examples / 34 photos
Segment: Females, 12-35
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