Modernized Filtration

Water purification gets an aesthetic overall for heightened consumer appeal

Implications - Adding an element of prestige to traditional tasks like water filtration, brands are turning to contemporary aesthetics for heightened appeal. Mimicking artistic decor pieces rather than a standard purification system, these modern designs reflect a need for more attractive everyday products.
SCORE: 4.1
Mild Top 4 Examples: 7,291 Total Clicks Mar 14 - Mar 15
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Consumer Insight Topics: Art & DesignKitchen
Taste-Improving Crystals - Still by Studio Formafantasma Uses Engraved Patterns to Purify Water
SCORE: 5.3
Mild 2,063 Clicks Pub: Nov 1, 14
Taste-Improving Crystals
Still by Studio Formafantasma Uses Engraved Patterns to Purify Water
If you hate the taste of tap water, Studio Formafantasma has your back. Their collection of engraved crystals are combined with copper and activated charcoal to make the tap water taste better.... [More]
H2O Aid Initiatives - Clean Water Charity Project Supports a 'Made to Matter' Approach to Production
SCORE: 4.6
Mild 1,219 Clicks Pub: Feb 23, 15
H2O Aid Initiatives
Clean Water Charity Project Supports a 'Made to Matter' Approach to Production
You might have already come across the gorgeous design for the Soma Water Filter, but were you aware of the clean water charity initiative behind the project? Target has announced the naming of this... [More]
Mod Watering Holes - The Lotus Water Purifier Becomes a Meeting Place in the Contemporary Kitchen
SCORE: 3.4
Mild 2,538 Clicks Pub: Mar 8, 14
Mod Watering Holes
The Lotus Water Purifier Becomes a Meeting Place in the Contemporary Kitchen
The fundamental idea behind the development of the Lotus Water Purifier is threefold. The priorities for the completion of this concept product include the capacity to deliver a fresh beverage, the... [More]
Separated Purifying Pitchers - The KOR Drip Water Filter Allows You To Fill Multiple Containers
SCORE: 2.1
Untested 1,471 Clicks Pub: Oct 4, 14
Separated Purifying Pitchers
The KOR Drip Water Filter Allows You To Fill Multiple Containers
This drip water filter is inspired by coffee maker design. Currently seeking finances via crowdfunding platform Kickstarter, KOR developed a Water Fall System that purifies water by separating the... [More]