The Británico English Institute knows that being able to speak another language is extremely valuable and can open some huge doors career-wise. However, on LinkedIn, it noticed that a lot of Peruvian people weren't able to speak English. To reach out to these Peruvian people, Británico set up a strange stunt, which involved sending these people a request to connect from themselves.
The fake profiles borrowed the pictures of LinkedIn users and imagined them as powerful English speakers with amazing job positions, employed by huge companies like Google, Facebook, Twitter and major magazines like Vogue. The profiles were designed to direct LinkedIn users to Británico's website and the campaign was effective at increasing visits to the site by 23%.
Stats for Lookalike Language Campaigns
Trending: Older & Buzzing
Research: 1,004 clicks in 104 w
Interest: > 3 minutes
Related: 86 examples / 66 photos
Segment: Neutral, 12-35
Comparison Set: 31 similar articles, including: social media career guides, supercharged virtual job profiles, and career-oriented dating apps.
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