Baby food puts extra emphasis on speedy growth in specific areas
Implications - With the rise of the health movement comes a demand for specific health products in unexpected categories such as baby food. Though nutrition has always been a focus in this sphere, the specific, developmental approach to food for tots shows a move toward more tightly tailored forms of growth. Beyond the health movement, this also points to more nuanced values when it comes to the development of a child.
Trend Themes
1. Developmental Foods - The demand for specific health products and a developmental approach to food for babies shows a move toward more tightly tailored forms of growth.
2. Functional Candy Snacks - The development of healthy developmental candy for kids, targeted at ages six to 18, that are infused with vitamins and antioxidants appeals to health-conscious parents.
3. Age Categorized Food Blends - Product lines like Once Upon a Farm's organic baby food blends categorized by age meet the changing needs of growing babies.
Industry Implications
1. Baby Food - Companies like Cow & Gate and FUTURELIFE embrace a new baby food packaging scheme across their line of glass baby food jars and Smart Food for Kids to capture parents' attention.
2. Healthy Foods - The rise of the health movement shows how nutrition has always been a focus, but there is a growing demand for specific health products by health-conscious parents.
3. Candy Industry - The development of functional candy as snacks with vitamins and antioxidants for children is disrupting the candy industry as a whole.
5 Featured, 34 Examples:
141,914 Total Clicks
Date Range:
Mar 15 — Jul 16
Trending:
Average
Consumer Insight Topics:
