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Score: 6.8
New and Warm Top 4 Examples: 3,600 Total Clicks Date Range: Mar 14 - Jul 15
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Modern dating services place an emphasis on religion
Implications - Adding to the current obsession with customization among the millennial consumer are modern dating companies focused on religiously oriented romance. Attention to particular details such as faith is especially attractive to today's consumers who are notoriously informed, connected and eager to try tailored products and services. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 4,968 Total Clicks Date Range: Feb 14 - Jul 15
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Busy couples turn to curated date night services to connect at home
Implications - As busy couples aim to stay connected without putting further demand on time and money, many turn to creative monthly subscription services that deliver a romantic evening of activities. In providing a road map for amorous evenings at home, such services enable the individual consumer to put their energy into bonding with their partner, rather than stressing over plans for a night out. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 4,482 Total Clicks Date Range: Mar 14 - Jul 15
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Adding a romantic sentiment, couples turn to meals specifically catered for two
Implications - Seeking to add a romantic sentiment to the dining experience, couples are turning to meals and kits that are specifically curated for two. Offering indulgent food pairings and crafted meals, these products allow couples to enjoy a romantic dining experience typically associated with eating out, all without having to leave the comforts of their own home. [More]
Score: 7.1
This Month and Hot Top 4 Examples: 4,425 Total Clicks Date Range: Feb 14 - Jun 15
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Modern technology links users with automated conversational tools
Implications - The increasing irregularity of in-person communication stemming from tech tools is intensifying with the outsourcing of social tasks. For digital natives, eliminating the need for one-on-one contact is appealing, as many young people prefer online conversations instead of face-to-face exchanges. [More]
Score: 6.8
This Quarter and Warm Top 4 Examples: 3,565 Total Clicks Date Range: Aug 14 - Jun 15
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Dating applications simplify procedures with spontaneous match-making
Implications - With apps like Tinder streamlining the dating process to a simple swipe, consumers are growing accustomed to connections that require little to no effort. Moving away from long biographies and questionnaires, modern dating applications are adopting formats that offer instantaneous matches based on location or online behavior. Such romantic encounters reflect a shift toward social engagements that are not only immediately gratifying, but also more spontaneous in nature. [More]
Trend Hunter Services
Score: 4.8
This Year and Mild Top 4 Examples: 2,678 Total Clicks Date Range: Sep 14 - Mar 15
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Consumers prioritize efficiency when it comes to dating services
Implications - Increasingly unwilling to compromise when it comes to romantic relationships, consumers are turning to hyper-specific dating platforms to find love. By adopting a simple, location-based interface and tailoring it to a specific group of people, apps are more likely to be helpful in determining compatibility. The rise in hyper-targeted dating services suggests that consumers are not only particular, they're also prioritizing efficiency when it comes to getting what they want. [More]
Score: 7.2
This Year and Warm Top 4 Examples: 7,369 Total Clicks Date Range: Feb 14 - Mar 15
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The rise of the viral proposal video spawns a set process for engagement
Implications - The past few years have seen a burst of viral proposal videos, creating a need for assistance in the area of popping the question. Thus, forward-thinking hotels, tech companies and more are releasing ways to productionize the process to satisfy the consumer need for ultra convenience in even the most intimate parts of life. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 14,529 Total Clicks Date Range: Mar 14 - Mar 15
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Couple tourism is taken a level higher with ultra-luxury
Implications - Post-recession, the desire to communicate prestige is stronger than ever, calling for status in everything from food to relationships. This leads to an influx of luxury couples travel packages. In addition to status, this pattern portrays relationships as the beginning of an adventure, as opposed to the more subdued lifestyle associated with the marriages of decades past. [More]
Score: 7.6
This Year and Warm Top 4 Examples: 31,896 Total Clicks Date Range: Oct 14 - Mar 15
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Outrageous seasonal elements are incorporated into weddings
Implications - Drifting away from the traditional spring wedding, couples are turning to more extreme nature conditions for matrimonial inspiration. Instead of relying on wedding staples such as florals and pastels, couples are willing to explore and experiment with different seasonal aesthetics, outrageous locations and natural phenomena. This shift suggests that consumers are willing to buck convention in favor of adventure, especially if it means creating a memorable experience. [More]
Score: 6.9
This Year and Warm Top 4 Examples: 8,560 Total Clicks Date Range: Jan 15 - Mar 15
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Couples looking to tie the knot opt for lighthearted indulgence
Implications - Whether it's niche themes, locations or services, contemporary nuptials are ascribing to laid-back indulgences that prioritize experience. The shift toward playful luxury suggests that consumers are willing to spend money on milestone events, as long as they're reflective of the celebrants' personalities, which in today's individualistic society are more comfortably unique than ever before. [More]