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Score: 5.4
Recent and Mild Top 3 Examples: 3,428 Total Clicks Date Range: May 12 - Nov 14
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Bedroom products get a food-inspired overhaul for consumers craving novelty
Implications - Seeking escapism in the everyday, consumers are turning to food-focused intimacy products for a sense of excitement and novelty. This shift toward intriguing and obscure variations on traditional products denotes a preference for adventurism in a wide variety of everyday activities. [More]
Score: 8
Recent and Warm Top 4 Examples: 34,408 Total Clicks Date Range: Jan 13 - Nov 14
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Products for personal stimulation are given a connectivity focused overhaul
Implications - As consumers become increasingly unable to part with digital devices, brands are responding in kind with connected intimacy toys. Features like Bluetooth or Internet connectivity offer consumers the option to never disconnect even during private moments, which speaks to a preference for technology over privacy. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 5,498 Total Clicks Date Range: Feb 14 - Oct 14
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Couples embrace international relationships with the help of technology
Implications - Moving beyond Skype and phone calls for connecting, couples are utilizing innovative tools to stay connected while apart. Highlighting instantaneous and interactive features, this shift sees technology create and improve connections, not diminish them. [More]
Score: 6
This Quarter and Warm Top 4 Examples: 4,835 Total Clicks Date Range: Jun 13 - Oct 14
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Couples opt for a more romantic approach with train tours
Implications - Travel companies are playing up the nostalgia of train travel in order to appeal to couples. Offering a more scenic and drawn out sightseeing option, this approach to getting around combines exciting excursions with an emotional tie-in. [More]
Score: 5.3
This Quarter and Mild Top 4 Examples: 9,513 Total Clicks Date Range: Sep 13 - Oct 14
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Couples opt for travel experiences that mimic ordinary life
Implications - Mimicking the experiences of home, travel destinations are enticing couples with accommodations that are rustic, simplistic and surprisingly ordinary. This shift towards normalcy in travel denotes a preference for familiar, comfortable experiences that are approachable and easy to enjoy. [More]
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Score: 6.3
This Quarter and Mild Top 4 Examples: 11,011 Total Clicks Date Range: Feb 13 - Sep 14
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Seeking public reaction, artists target consumer emotions for impact
Implications - Moving beyond shock value and anti-establishment sentiment, street artists are using romantic imagery to draw emotion from viewers. Referencing themes like love, artists are using public spaces to send a more heartfelt message to viewers. [More]
Score: 6.4
This Year and Warm Top 4 Examples: 8,634 Total Clicks Date Range: Jun 13 - Aug 14
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Seeking solace, consumers showcase their personal trials in a comical light
Implications - Choosing to publicize rather than conceal upsetting experiences, modern consumers, particularly young people, are making light of their situations to demonstrate self-awareness. Using social media and sarcastic statements to poke fun at the situation, these satirical examples showcase a growing desire to tackle personal dilemmas in a more open way. [More]
Score: 4.7
This Year and Untested Top 4 Examples: 17,307 Total Clicks Date Range: Feb 13 - Aug 14
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Consumers incorporate affectionate sentiment into everyday decor
Implications - Taking a more subtle approach to expressing gratitude, consumers are integrating methods of appreciation into home decor. Including things like unexpected signs of praise on things like kitchenware and living room accessories, these products combine affectionate sentiments with ordinary household goods, reflecting a need for more pragmatic methods of personal expression. [More]
Score: 4.8
This Year and Mild Top 4 Examples: 3,056 Total Clicks Date Range: Jan 12 - Jul 14
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A desire for customization sees proposals enhanced with animation
Implications - Moving away from traditional in-person methods of expression, proposals are taking on a more animated form. Using graphics and stop-motion features to convey personalized experiences, these techniques reflect a reduced need for face-to-face interaction. This signifies a turn towards more digitized but sentimental sources of affection. [More]
Score: 5.4
This Year and Warm Top 4 Examples: 6,236 Total Clicks Date Range: Oct 13 - May 14
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Online dating is rebranded as users find dates in their social networks
Implications – As online dating becomes a viable option amidst Millennials, users are unabashedly taking their quest for love onto social media to find suitable mates that are compatible with their lifestyle, as dictated from what they share on networks. Speaking to the ubiquity of social media, the concept of social media courtships pinpoint how consumers are showing a decrease in confidence to the point that they’re utilizing digital means to find mates within their existing friend base. As this dichotomy expands, consumer consumption will follow suit with more services and subscriptions taking precedent as a means to further denounce the need for face-to-face interaction. [More]