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Score: 4.5
This Year and Mild Top 4 Examples: 2,155 Total Clicks Date Range: Sep 15 - Dec 15
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Dating apps evolve to cater to more niche consumer interests
Implications - Taking into account more than just proximity and age, online matchmaking services are turning to unique themes for individual allure. Catering to specific interests like theme parks and movie franchises, these brands are not only creating a more experiential service, but creating a more unique and personalized overall experience as well. [More]
Score: 4.2
This Year and Mild Top 4 Examples: 1,554 Total Clicks Date Range: Aug 15 - Nov 15
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Consumers search for experiential forms of match-making
Implications - Dating apps and services are proliferating at a remarkable rate, aiming to appeal to the tech-savvy, experienced-driven millennial. To break through the noise and add intrigue, many of these services are introducing gamified aspects to the process. Dating has become so much more than the physical aspect of going on dates, and heightening the level of interactivity caters to the social interests of millennials. [More]
Score: 4.3
This Year and Mild Top 4 Examples: 2,620 Total Clicks Date Range: Nov 14 - Nov 15
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Women search for dating services that promote respect and accountibility
Implications - Mobile applications have transformed the way people meet, interact and date; unfortunately, such efficient, app-based forms of social interaction are often not set up to facilitate safety, protection or consequences when it comes to potential harassment. As a result, many dating apps now focus on fostering an environment of respect and accountability, demonstrating that the risks of trading information online require proactive forms of security. [More]
Score: 5.3
This Year and Mild Top 5 Examples: 12,734 Total Clicks Date Range: Oct 14 - Feb 16
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Consumers are faced with new convenience-focused models for floral purchases
Implications - Taking note of the peer-to-peer economy, mobile florists seek to provide a modern solution for sending flowers that is centered around connecting flower farmers with urban consumers. Often incorporating convenience-focused text or app-based ordering features, such innovative concepts promise to reinvent an outdated floral delivery system that passes on much of the costs to consumers. [More]
Score: 5.5
Mild Top 6 Examples: 15,089 Total Clicks Date Range: Feb 14 - Aug 15
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Valentine’s Day takes a DIY approach as families seek bonding activities
Implications - No longer merely celebrated by couples, romantic occasions like Valentine’s Day are being adapted to include fun, DIY activities for family-friendly allure. Transforming typically romantic occasions into more social experiences, consumers, like parents, are opting for DIY activities and tutorials to add an element of entertainment and familial bonding to the occasion. [More]
Score: 3.9
Untested Top 5 Examples: 10,209 Total Clicks Date Range: Jan 15 - Aug 15
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Romantic occasions receive a humorous overhall with notorious pop culture icons
Implications - Taking a lighthearted approach to traditionally emotional occasions, consumers are turning to products and imagery that reference notorious, mass media icons. Swapping romantic gestures and loving quotes for references to rap stars and infamous Hollywood actors, these unique sentiments are using the popularity of these icons to not only spark conversation, but also to add a hint of sarcasm and humor to the experience. [More]
Score: 4.6
Mild Top 5 Examples: 8,809 Total Clicks Date Range: Feb 14 - Aug 15
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Consumer interest in maker culture prompts a surge in DIY gifting
Implications - A seemingly relentless passion for maker culture among young shoppers is prompting a host of DIY gifting ideas. No matter the format, what remains consistent are the tie-ins between a drive for handmade goods and the Millennial love of customization. Just below this demographic are members of Generation Z who are also enthusiastic about homespun creations due to more conservative spending habits. [More]
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Score: 6.6
Warm Top 5 Examples: 77,126 Total Clicks Date Range: Jan 13 - Aug 15
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Contemporary expressions of affection take on a frank tone
Implications - In contrast to flowery, over-the-top expressions of affection is an emerging segment of blunt romanticism boasting a notably frank tone. A turn towards all things forthright is being well-received by Generation Z consumers, who tend to hold more realistic worldviews. A fondness for realism among digital natives holds great opportunity for brands wishing to communicate with and connect to this group. [More]
Score: 5
Warm Top 4 Examples: 4,755 Total Clicks Date Range: Mar 14 - Jul 15
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Modern dating services place an emphasis on religion
Implications - Adding to the current obsession with customization among the millennial consumer are modern dating companies focused on religiously oriented romance. Attention to particular details such as faith is especially attractive to today's consumers who are notoriously informed, connected and eager to try tailored products and services. [More]
Score: 6.2
This Year and Warm Top 5 Examples: 21,253 Total Clicks Date Range: Feb 14 - Apr 16
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Busy couples turn to curated date night services to connect at home
Implications - As busy couples aim to stay connected without putting further demand on time and money, many turn to creative monthly subscription services that deliver a romantic evening of activities. In providing a road map for amorous evenings at home, such services enable the individual consumer to put their energy into bonding with their partner, rather than stressing over plans for a night out. [More]