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Score: 6.8
This Month and Warm Top 4 Examples: 5,559 Total Clicks Date Range: Feb 14 - Aug 15
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Valentine’s Day takes a DIY approach as families seek bonding activities
Implications - No longer merely celebrated by couples, romantic occasions like Valentine’s Day are being adapted to include fun, DIY activities for family-friendly allure. Transforming typically romantic occasions into more social experiences, consumers, like parents, are opting for DIY activities and tutorials to add an element of entertainment and familial bonding to the occasion. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 6,325 Total Clicks Date Range: Jan 15 - Aug 15
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Romantic occasions receive a humorous overhall with notorious pop culture icons
Implications - Taking a lighthearted approach to traditionally emotional occasions, consumers are turning to products and imagery that reference notorious, mass media icons. Swapping romantic gestures and loving quotes for references to rap stars and infamous Hollywood actors, these unique sentiments are using the popularity of these icons to not only spark conversation, but also to add a hint of sarcasm and humor to the experience. [More]
Score: 6.6
This Month and Mild Top 4 Examples: 5,688 Total Clicks Date Range: Feb 14 - Aug 15
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Consumer interest in maker culture prompts a surge in DIY gifting
Implications - A seemingly relentless passion for maker culture among young shoppers is prompting a host of DIY gifting ideas. No matter the format, what remains consistent are the tie-ins between a drive for handmade goods and the Millennial love of customization. Just below this demographic are members of Generation Z who are also enthusiastic about homespun creations due to more conservative spending habits. [More]
Score: 8.5
This Month and Hot Top 4 Examples: 68,863 Total Clicks Date Range: Jan 13 - Aug 15
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Contemporary expressions of affection take on a frank tone
Implications - In contrast to flowery, over-the-top expressions of affection is an emerging segment of blunt romanticism boasting a notably frank tone. A turn towards all things forthright is being well-received by Generation Z consumers, who tend to hold more realistic worldviews. A fondness for realism among digital natives holds great opportunity for brands wishing to communicate with and connect to this group. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 3,867 Total Clicks Date Range: Mar 14 - Jul 15
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Modern dating services place an emphasis on religion
Implications - Adding to the current obsession with customization among the millennial consumer are modern dating companies focused on religiously oriented romance. Attention to particular details such as faith is especially attractive to today's consumers who are notoriously informed, connected and eager to try tailored products and services. [More]
Trend Hunter Services
Score: 7.6
This Quarter and Hot Top 4 Examples: 8,837 Total Clicks Date Range: Feb 14 - Jul 15
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Busy couples turn to curated date night services to connect at home
Implications - As busy couples aim to stay connected without putting further demand on time and money, many turn to creative monthly subscription services that deliver a romantic evening of activities. In providing a road map for amorous evenings at home, such services enable the individual consumer to put their energy into bonding with their partner, rather than stressing over plans for a night out. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 5,465 Total Clicks Date Range: Mar 14 - Jul 15
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Adding a romantic sentiment, couples turn to meals specifically catered for two
Implications - Seeking to add a romantic sentiment to the dining experience, couples are turning to meals and kits that are specifically curated for two. Offering indulgent food pairings and crafted meals, these products allow couples to enjoy a romantic dining experience typically associated with eating out, all without having to leave the comforts of their own home. [More]
Score: 6.9
This Quarter and Warm Top 4 Examples: 4,483 Total Clicks Date Range: Feb 14 - Jun 15
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Modern technology links users with automated conversational tools
Implications - The increasing irregularity of in-person communication stemming from tech tools is intensifying with the outsourcing of social tasks. For digital natives, eliminating the need for one-on-one contact is appealing, as many young people prefer online conversations instead of face-to-face exchanges. [More]
Score: 6.6
This Quarter and Warm Top 4 Examples: 3,666 Total Clicks Date Range: Aug 14 - Jun 15
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Dating applications simplify procedures with spontaneous match-making
Implications - With apps like Tinder streamlining the dating process to a simple swipe, consumers are growing accustomed to connections that require little to no effort. Moving away from long biographies and questionnaires, modern dating applications are adopting formats that offer instantaneous matches based on location or online behavior. Such romantic encounters reflect a shift toward social engagements that are not only immediately gratifying, but also more spontaneous in nature. [More]
Score: 4.7
This Year and Mild Top 4 Examples: 2,698 Total Clicks Date Range: Sep 14 - Mar 15
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Consumers prioritize efficiency when it comes to dating services
Implications - Increasingly unwilling to compromise when it comes to romantic relationships, consumers are turning to hyper-specific dating platforms to find love. By adopting a simple, location-based interface and tailoring it to a specific group of people, apps are more likely to be helpful in determining compatibility. The rise in hyper-targeted dating services suggests that consumers are not only particular, they're also prioritizing efficiency when it comes to getting what they want. [More]