DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Romance Category List Full Index
| Score:
6.4 | This Week and Warm
Top 5 Examples:
Date Range:
11,329 Total Clicks Jan 12 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Hyper-Coupling
Those who are in relationships find new and extreme ways to connectImplications - The desire to connect with another human being on a deep, intimate level is a part of human nature. For many, this means involving your partner in as many facets of your life as possible. To assist in creating this connection, companies are releasing products made to literally connect two people in the most unexpected ways. Essentially, consumers will react positively to any opportunity to cling to their loved ones. [More]
 Rocking Chair Loveseats |
 Cozy Companion Muffs |
 Conjoined Wine Glasses |
 Sweetheart Smartphone Sheaths |
 Dual Dining Compartments |
Filed in: Lifestyle Romance
| Score:
7.7 | This Month and Warm
Top 6 Examples:
Date Range:
24,958 Total Clicks Jun 12 - May 13 |
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| Freshness |
Sarcastic Sentiments
Consumers are turning to sarcastically funny products to show affectionImplications - Sarcastic humor is an increasingly appealing form of comedy that's being integrated into products that are typically understood to be more predictable. Taking the place of sentimental statements in greeting cards, fashion and more, consumers are showing a preference for humorous and somewhat subversive statements with an edge. [More]
 Snarky Mother's Day Cards |
 Sarcastically Thought-Provoking Tees |
 Sarcastic Statement Sweaters |
 Cat Meme-Tributing Treats |
 Shocking Sarcastic Totes |
 Shooting Range Stationary |
Filed in: Lifestyle Art & Design Design Life Special Holiday Romance
| Score:
8.4 | This Quarter and Hot
Top 6 Examples:
Date Range:
88,456 Total Clicks Feb 11 - Feb 13 |
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| Freshness |
Anti-Romance
Backlash against traditional unions sparks product & service innocationsImplications - Rebellion against traditional relationships and courting has blossomed, spawning a variety of sites, products and services that encourage the individuality and being comfortably single. While conventional weddings aren't going anywhere, the acceptance of life-long singledom has become much more commonplace especially with expanding gender roles. [More]
 Sarcastic Holiday Sentiments |
 Angsty Amour Accessories |
 Comical Meme Accessories |
 Romantically Gruesome Plushies |
 Anti-Valentine's Day Packages |
Cat Meme-Tributing Treats |
Filed in: Lifestyle Romance
| Score:
4.2 | This Year and Chilly
Top 5 Examples:
Date Range:
2,135 Total Clicks Apr 12 - Dec 12 |
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Odd Romance
Bizarre innovations helping consumers find their love matchesImplications - With over 40 million people in the United States who have tried online dating, matchmaking in all of its forms poses a major market opportunity. This has given rise to a number of odd innovations that purportedly help singles find their matches. While some are undeniably bizarre, they ultimately address the needs of single individuals who will try anything and everything to meet a potential mate. [More]
 Social Media-Synced Dating Sites |
 Scary Pick-Up Apps |
 Anonymous Video Calling Apps |
 Pretty Women Vacation Sites |
 Parent Matchmaking Sites |
Filed in: Pop Culture Social Media Romance Internet Lifestyle
| Score:
3.8 | This Year and Chilly
Top 5 Examples:
Date Range:
2,046 Total Clicks Jan 12 - Sep 12 |
| Popularity | |
| Activity | |
| Freshness |
Affection Aid
Digital tools make it easier than ever for consumers to find their love matchesImplications - Over 40 million people in the United States have tried online dating, according to Statistic Brain, and the rise of e-dating goes hand in hand with new digital tools that also help singles find and assess their love matches. These innovations do everything from testing a couple's compatibility to assessing whether a person's secret love shares the same romantic feelings. Because consumers are so busy today, many are finding it harder to take the traditional route when it comes to dating; thus, these digital aids are welcome innovations to those still on the quest for true love. [More]
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Social Media-Synced Dating Sites |
 Playlist Matchmakers |
Anonymous Video Calling Apps |
 Affection Detection Apps |
 Secret Love Matchmakers |
Filed in: Lifestyle Tech Romance
