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Trend Hunter Dashboards
Score: 6
This Quarter and Warm Top 4 Examples: 5,048 Total Clicks Date Range: Oct 13 - May 14
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Online dating is rebranded as users find dates in their social networks
Implications – As online dating becomes a viable option amidst Millennials, users are unabashedly taking their quest for love onto social media to find suitable mates that are compatible with their lifestyle, as dictated from what they share on networks. Speaking to the ubiquity of social media, the concept of social media courtships pinpoint how consumers are showing a decrease in confidence to the point that they’re utilizing digital means to find mates within their existing friend base. As this dichotomy expands, consumer consumption will follow suit with more services and subscriptions taking precedent as a means to further denounce the need for face-to-face interaction. [More]
Score: 8.8
This Quarter and V. Hot Top 4 Examples: 70,409 Total Clicks Date Range: Apr 13 - Apr 14
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Brands adapt to the increasing market of single consumers
Implications - As digital lifestyles leave consumers with less face time than ever, innovations that look to soothe the melancholy brought about by the often-lonesome use of technology are on the rise. While the origins of many lie in Asia, the initiatives are being adopted in the west, where residents -- particularly in North America -- are battling an increasingly solitary lifestyle. [More]
Score: 8.1
This Year and V. Hot Top 4 Examples: 38,856 Total Clicks Date Range: Feb 13 - Apr 14
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Panning love, consumers make fun of those that express feelings openly
Implications - While the number of ways to show one's love in society is seemingly endless, innovations that make a mockery of affectionate behavior are on the rise in a variety of markets. Consumers are taking to social media and poking fun at holidays to present disdain for the overarching sense of happiness in culture. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 16,438 Total Clicks Date Range: Nov 12 - Mar 14
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Romantic kitchenware offers practical sources of sentimental expression
Implications - With consumers often getting caught up in the hustle and bustle of day-to-day life, methods of expression, particularity of love or affection, are often overshadowed by other pressing responsibilities of work or home. As a method to express sentiments in a more practical manner, consumers are turning to heartfelt kitchenware designs to visually demonstrate feelings for another. Heart-shaped cutlery and coupled mugs allow individuals to infuse symbolic forms of affection into their daily routines, reflecting a turn toward more meaningful product integration. [More]
Score: 6.9
This Year and Hot Top 4 Examples: 6,593 Total Clicks Date Range: Feb 13 - Mar 14
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Romantic transport aesthetics add emotional allure to methods of travel
Implications - While there is a plethora of possible destinations to visit around the globe, having beautiful scenery or architecture is simply not enough to attract modern consumers who desire personal satisfaction from their purchases. Seeking to appeal to travelers' need for companionship, heartfelt visual aesthetics and on-the-move matchmaking services give the promise of loneliness remedied in times when most communication is brief and impersonal. [More]
Trend Hunter Services
Score: 6.2
This Year and Warm Top 4 Examples: 13,627 Total Clicks Date Range: Jan 13 - Mar 14
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Outlandish proposals reflect the need for more customized acts of love
Implications - Influenced by the grand gestures of cinematic storylines, consumers are turning to more expressive forms of tradition to add more of a culturally customized touch to standard occasions. Proposals that incorporate flash mobs or Sci-Fi elements allow individuals to personalize their acts of affection in a more tailor-made manner, combining pop culture components with the need for more monumental forms of personal expression. [More]
Score: 6.5
This Year and Mild Top 4 Examples: 72,676 Total Clicks Date Range: Sep 12 - Mar 14
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Two-seater furniture caters to consumers looking to foster close-knit bonds
Implications - Seeking to express emotions beyond the cold and stoic qualities of verbal communication, consumers are turning to more visual representations of love to represent their feelings in a more heartfelt manner. Furnishings that encourage close contact interaction allows individuals to engage in affectionate bonding through more accessible everyday decor. This reflects the consumer need for methods of expression that foster deeper physical bonds. [More]
Score: 6
This Year and Warm Top 4 Examples: 5,511 Total Clicks Date Range: Nov 12 - Feb 14
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Brands turn to romantic themes to strike an emotional chord with consumers
Implications - In an effort to battle against various retailers set on marketing similar goods and services, brands are turning to more approachable ad techniques to create emotional links with consumers. Match-making campaigns and romantic situations add familiarity to these otherwise rigid and corporate concepts, allowing consumers to become more invested through themes they can easily identify with and become emotionally invested in. [More]
Score: 7
This Year and Warm Top 4 Examples: 15,564 Total Clicks Date Range: Jan 13 - Feb 14
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Romantically handmade gifts cater to those looking to express deeper sentiments
Implications - While store-bought gifts offer practical ways to shower loved ones with gestures, consumers are looking toward more customized techniques as an outlet for deeper expression. DIY bouquets and handmade heart planters offer individuals the chance to showcase romantic gestures through personally crafted items, showcasing not just affection, but individuality. This speaks to a redefinition of romance that is more focused on personality. [More]
Score: 7.7
This Year and Warm Top 4 Examples: 155,708 Total Clicks Date Range: May 13 - Feb 14
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Comical couples bedding caters a need for more creative forms of expression
Implications - It is public information that more than half of all weddings end in divorce, pushing traditional romance to the background in favor of more pragmatic connections based on shared interests and humor. The definition of a successful relationship is shifting toward something less serious, prompting a slew of products that simultaneously show affection and lightheartedness. [More]