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Trend Hunter Dashboards
Score: 6.9
This Month and Warm Top 4 Examples: 7,322 Total Clicks Date Range: Jun 13 - Aug 14
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Seeking solace, consumers showcase their personal trials in a comical light
Implications - Choosing to publicize rather than conceal upsetting experiences, modern consumers, particularly young people, are making light of their situations to demonstrate self-awareness. Using social media and sarcastic statements to poke fun at the situation, these satirical examples showcase a growing desire to tackle personal dilemmas in a more open way. [More]
Score: 5.2
This Month and Untested Top 4 Examples: 15,531 Total Clicks Date Range: Feb 13 - Aug 14
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Consumers incorporate affectionate sentiment into everyday decor
Implications - Taking a more subtle approach to expressing gratitude, consumers are integrating methods of appreciation into home decor. Including things like unexpected signs of praise on things like kitchenware and living room accessories, these products combine affectionate sentiments with ordinary household goods, reflecting a need for more pragmatic methods of personal expression. [More]
Score: 5.2
This Quarter and Mild Top 4 Examples: 2,959 Total Clicks Date Range: Jan 12 - Jul 14
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A desire for customization sees proposals enhanced with animation
Implications - Moving away from traditional in-person methods of expression, proposals are taking on a more animated form. Using graphics and stop-motion features to convey personalized experiences, these techniques reflect a reduced need for face-to-face interaction. This signifies a turn towards more digitized but sentimental sources of affection. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 5,547 Total Clicks Date Range: Oct 13 - May 14
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Online dating is rebranded as users find dates in their social networks
Implications – As online dating becomes a viable option amidst Millennials, users are unabashedly taking their quest for love onto social media to find suitable mates that are compatible with their lifestyle, as dictated from what they share on networks. Speaking to the ubiquity of social media, the concept of social media courtships pinpoint how consumers are showing a decrease in confidence to the point that they’re utilizing digital means to find mates within their existing friend base. As this dichotomy expands, consumer consumption will follow suit with more services and subscriptions taking precedent as a means to further denounce the need for face-to-face interaction. [More]
Score: 8.6
This Year and V. Hot Top 4 Examples: 73,159 Total Clicks Date Range: Apr 13 - Apr 14
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Brands adapt to the increasing market of single consumers
Implications - As digital lifestyles leave consumers with less face time than ever, innovations that look to soothe the melancholy brought about by the often-lonesome use of technology are on the rise. While the origins of many lie in Asia, the initiatives are being adopted in the west, where residents -- particularly in North America -- are battling an increasingly solitary lifestyle. [More]
Trend Hunter Services
Score: 7.9
This Year and V. Hot Top 4 Examples: 41,681 Total Clicks Date Range: Feb 13 - Apr 14
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Panning love, consumers make fun of those that express feelings openly
Implications - While the number of ways to show one's love in society is seemingly endless, innovations that make a mockery of affectionate behavior are on the rise in a variety of markets. Consumers are taking to social media and poking fun at holidays to present disdain for the overarching sense of happiness in culture. [More]
Score: 6.1
This Year and Warm Top 4 Examples: 17,724 Total Clicks Date Range: Nov 12 - Mar 14
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Romantic kitchenware offers practical sources of sentimental expression
Implications - With consumers often getting caught up in the hustle and bustle of day-to-day life, methods of expression, particularity of love or affection, are often overshadowed by other pressing responsibilities of work or home. As a method to express sentiments in a more practical manner, consumers are turning to heartfelt kitchenware designs to visually demonstrate feelings for another. Heart-shaped cutlery and coupled mugs allow individuals to infuse symbolic forms of affection into their daily routines, reflecting a turn toward more meaningful product integration. [More]
Score: 6.7
This Year and Hot Top 4 Examples: 6,863 Total Clicks Date Range: Feb 13 - Mar 14
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Romantic transport aesthetics add emotional allure to methods of travel
Implications - While there is a plethora of possible destinations to visit around the globe, having beautiful scenery or architecture is simply not enough to attract modern consumers who desire personal satisfaction from their purchases. Seeking to appeal to travelers' need for companionship, heartfelt visual aesthetics and on-the-move matchmaking services give the promise of loneliness remedied in times when most communication is brief and impersonal. [More]
Score: 6.4
This Year and Mild Top 4 Examples: 74,042 Total Clicks Date Range: Sep 12 - Mar 14
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Two-seater furniture caters to consumers looking to foster close-knit bonds
Implications - Seeking to express emotions beyond the cold and stoic qualities of verbal communication, consumers are turning to more visual representations of love to represent their feelings in a more heartfelt manner. Furnishings that encourage close contact interaction allows individuals to engage in affectionate bonding through more accessible everyday decor. This reflects the consumer need for methods of expression that foster deeper physical bonds. [More]
Score: 5.9
This Year and Warm Top 4 Examples: 5,308 Total Clicks Date Range: Nov 12 - Feb 14
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Brands turn to romantic themes to strike an emotional chord with consumers
Implications - In an effort to battle against various retailers set on marketing similar goods and services, brands are turning to more approachable ad techniques to create emotional links with consumers. Match-making campaigns and romantic situations add familiarity to these otherwise rigid and corporate concepts, allowing consumers to become more invested through themes they can easily identify with and become emotionally invested in. [More]