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Score: 5.4
This Month and Mild Top 4 Examples: 2,286 Total Clicks Date Range: Sep 14 - Mar 15
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Consumers prioritize efficiency when it comes to dating services
Implications - Increasingly unwilling to compromise when it comes to romantic relationships, consumers are turning to hyper-specific dating platforms to find love. By adopting a simple, location-based interface and tailoring it to a specific group of people, apps are more likely to be helpful in determining compatibility. The rise in hyper-targeted dating services suggests that consumers are not only particular, they're also prioritizing efficiency when it comes to getting what they want. [More]
Score: 7.9
This Month and Warm Top 4 Examples: 6,767 Total Clicks Date Range: Feb 14 - Mar 15
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The rise of the viral proposal video spawns a set process for engagement
Implications - The past few years have seen a burst of viral proposal videos, creating a need for assistance in the area of popping the question. Thus, forward-thinking hotels, tech companies and more are releasing ways to productionize the process to satisfy the consumer need for ultra convenience in even the most intimate parts of life. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 13,298 Total Clicks Date Range: Mar 14 - Mar 15
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Couple tourism is taken a level higher with ultra-luxury
Implications - Post-recession, the desire to communicate prestige is stronger than ever, calling for status in everything from food to relationships. This leads to an influx of luxury couples travel packages. In addition to status, this pattern portrays relationships as the beginning of an adventure, as opposed to the more subdued lifestyle associated with the marriages of decades past. [More]
Score: 8.1
This Month and Warm Top 4 Examples: 25,916 Total Clicks Date Range: Oct 14 - Mar 15
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OutrageousSeasonal Elements are Incorporated into Matrimonial Celebrations
Implications - Drifting away from the traditional spring wedding, couples are turning to more extreme nature conditions for matrimonial inspiration. Instead of relying on wedding staples such as florals and pastels, couples are willing to explore and experiment with different seasonal aesthetics, outrageous locations and natural phenomena. This shift suggests that consumers are willing to buck convention in favor of adventure, especially if it means creating a memorable experience. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 5,573 Total Clicks Date Range: Jan 15 - Mar 15
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Couples looking to tie the knot opt for lighthearted indulgence
Implications - Whether it's niche themes, locations or services, contemporary nuptials are ascribing to laid-back indulgences that prioritize experience. The shift toward playful luxury suggests that consumers are willing to spend money on milestone events, as long as they're reflective of the celebrants' personalities, which in today's individualistic society are more comfortably unique than ever before. [More]
Trend Hunter Services
Score: 5.8
This Quarter and Mild Top 4 Examples: 7,800 Total Clicks Date Range: May 13 - Jan 15
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Consumers turn to products for emotional and physical comfort
Implications - Filling the void of an isolated lifestyle, consumers are turning to specialized products for emotional support. Using products that provide human-like physical interactions, consumers are seeking to maintain elements of affection in a more controlled, autonomous manner. [More]
Score: 6.2
This Quarter and Warm Top 4 Examples: 3,443 Total Clicks Date Range: May 14 - Jan 15
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Anxiety around online dating is alleviated with humor
Implications - Mobile and online dating has been hailed for its convenience, efficiency and accessibility, becoming increasingly popular among millennials. However, a lack of face-to-face interaction and generally streamlined approach to courtship reveals an underlying propensity for socially uncomfortable situations. Consumers are exhibiting a willingness to satirize or parody the process, revealing that humor and self-mockery continue to be a captivating method of engagement, even for popular products and services. [More]
Score: 6.2
This Quarter and Warm Top 4 Examples: 2,464 Total Clicks Date Range: Feb 14 - Jan 15
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Brands offer couples elevated romantic experiences in exchange for engagement
Implications - Sensing opportunity in consumers' romantic lives, brands are now providing an interactive element to romantic rituals. This personal approach to marketing allows couples to unabashedly engage in everything from a casual flirtation to a passionate encounter, all the while getting something in return, like a public experience, romantic keepsake or consumer good. This intimate approach to marketing speaks to a consumer willingness to engage with brands on a more personal level, especially if there's a reward involved. [More]
Score: 4.5
This Quarter and Mild Top 4 Examples: 2,175 Total Clicks Date Range: May 13 - Jan 15
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Enhancing romantic gestures, users turn to interactive techniques
Implications - Adding an interactive element to sentimental experiences, consumers are turning to games as a means to heighten romantic engagements. Adapting marriage proposals into video games and using apps to quantify affection, individuals are using elements of entertainment to heighten romantic gestures with both excitement and intrigue. Highlighting the ways that consumers are willing to let technology have a place in nearly aspects of their lives, this shift signifies a great opportunity for emotion-centric industries. [More]
Score: 4.8
This Year and Mild Top 3 Examples: 4,193 Total Clicks Date Range: May 12 - Nov 14
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Bedroom products get a food-inspired overhaul for consumers craving novelty
Implications - Seeking escapism in the everyday, consumers are turning to food-focused intimacy products for a sense of excitement and novelty. This shift toward intriguing and obscure variations on traditional products denotes a preference for adventurism in a wide variety of everyday activities. [More]