Social platforms adapt to offer efficient payment paths
Implications - The rise of e-commerce and digital currency have us hurtling towards a cashless society. Now included in the mix are payment options via social media platforms, which combine the ease of online shopping with greater flexibility. Social payment is not only a testament to the ubiquity of social media in consumers' lives, but a reflection of their desire for more direct methods of exchange and transaction.
Trend Themes
1. Social Payment - Social media platforms have enabled payment options, allowing for more direct exchange and transaction among consumers.
2. Social Payment Gateways - Online payment gateways, integrated with social media, allow for direct purchases, simplifying eCommerce for customers and brands alike.
3. Social Influencers - Influencer marketing enables companies to collaborate with social media influencers, offering a direct channel to promote products to users, while creating incentives for product promotion.
Industry Implications
1. Finance - Social payment systems are disrupting traditional ways of banking and have the potential to offer new ways to improve payment services.
2. Retail - Online payment gateways and social media purchasing platforms are simplifying the value chain for merchants by integrating online stores into social channels.
3. Automotive - Innovative payment channels, such as Opel's payment for views program, are disrupting traditional payment methods for car buyers, particularly millennials.
6 Featured, 53 Examples:
114,477 Total Clicks
Date Range:
Feb 15 — Nov 17
Trending:
Average
Consumer Insight Topics:
