Beginning in January of 2011, the New York Times will charge frequent visitors to the site for access. That is, they’ll try to charge frequent visitors for access. This new model of online news service is big talk in the industry. Ad revenue isn’t cutting it for big companies, so charging readers seems like a natural step. But will it work?
The Gawker broke down the readership to predict how many users would actually pay. As can be seen in the gallery, it won’t be many. Seriously, with all the information that’s available on the 'net, the Times will be lucky to see much from this endeavor. The New York Times will charge for access, but not many people will pay.
Stats for Online News Paywalls
Trending: Older & Chilly
Research: 1,989 clicks in 331 w
Interest: 4 minutes
Concept: Online News Paywalls
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
Comparison Set: 17 similar articles, including: fashionable news photography, daniel h. pink, new york times bestselling author (interview), and eco-friendly fonts.
Online News Paywalls
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