Plink Integrates Facebook Credits and Real-Life Purchases

By: Katherine Vong - Published: Jan 31, 2012 • References: plink & brandchannel
In 2009, Facebook tested a loyalty program called Facebook Credits, which allowed users to purchase select merchandise on Facebook, such as sneak previews of films and virtual bouquets. Now, a social media-based loyalty program called Plink is integrating Facebook Credits with offline sales through a purchasing program that rewards users with Facebook Credits whenever they shop or dine at their favorite stores and restaurants.

Consumers can sign up through Facebook Connect and register for a credit or debit card. Every time you use the card at a participating retailer or restaurant, you will earn Facebook Credits to use online. So far, participating businesses include Taco Bell, Dunkin' Donuts and 7-Eleven, among others.

As BrandChannel points out, such an integrated system is "seamless and easy for consumers and businesses; no coupons, discounts, or loyalty cards involved, just a percentage of sales generated by Plink members paid to FB." Stats for Social Network Shopping Rewards Trending: Older & Chilly
Research: 652 clicks in 225 w
Interest: 1 minutes
Concept: Facebook Credits
Related: 44 examples / 34 photos
Segment: Neutral, 12-55+
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