The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts

By: Alyson Wyers - Nov 17, 2014
References: onepiece & psfk
If you are Instagram famous and are looking for a onesie, you should take advantage of this recently opened NYC pop-up shop's social shopping platform. The OnePiece Soho pop-up lets customers earn $1 for every 500 followers they have across all social media platforms. So now it really does pay to be popular- whether you have 500 or 500,000 followers!

Their #socialcurrency concept allows customers to pay using social media promotion. OnePiece's PieceKeepers systems allows consumers to link social platforms like Facebook, Instagram, Twitter, Tumblr, Pinterest, YouTube and LinkedIn to determine how much Internet influence they have. For every 500 followers, they earn $1 towards their purchase, up to $20. To collect their social shopping discount, customers upload and share an image in the store and use the store's #socialcurrency hashtag.