For Virtual Flower Shops to Social Media Makeup Retailers

By: Jana Pijak - Oct 27, 2015
Social media shopping innovations are steadily on the rise as they create a seamless shopping experience for consumers seeking that sense of immediate satisfaction. Apps like ShopStyle are allowing Instagram users to purchase their favorite influencer looks online while in-store Instagram feeds are helping fast fashion retailers form closer relationships with millennial audiences.

Furthermore, web-based pop-ups like Tumblr's emerging designer shop promotes independent artists and clothing manufacturers that first gained notoriety on the expressive platform. In addition to its pop-up events, Tumblr also recently released its collaborative shopping app that is equipped with buttons that let visitors purchase from platforms like Kickstarter, Etsy and Artsy among others.

In addition to these social media shopping innovations, other examples include hashtag currency shops that let visitors pay for luxury goods with a tweet.