SALT's Responsive Ecommerce Site Uses an Aesthetically Pleasing Grid

By: Alyson Wyers - Jan 13, 2015
References: saltsurf & creativebloq
This responsive ecommerce site integrates web design in a way that is not only sure to boost online sales, but also presents a visually appealing aesthetic all on its own. By putting mobile first, SALT Surf ensures their website is compatible with not just mobile displays, but tablet and desktop as well.

SALT sells quality surfboards online with a responsive ecommerce site that integrates full-canvas photography, intentional typography and grid layout as well as enticing product pictures. The minimalist aesthetic is one that will surely resonate on social media platforms like Instagram and tumblr as well as its target audience of 'the New York City surfer.' Based in New York, the boards are shaped in California.