This New Store Celebrates Influential Bloggers and Artists

By: Katherine Pendrill - Sep 11, 2015
References: paom & bustle
Tumblr recently launched a pop-up shop that honors the work of influential bloggers and artists. The popular social media platform has been influential in kickstarting the careers of many fashion designers. To celebrate the work of these designers, Tumblr is launching a pop-up shop that will run during New York Fashion Week.

The temporary retail outlet is designed to showcase Tumblr's new ready-to-wear collection. Each of the pieces in the collection is adorned with artwork from 10 of Tumblr's top bloggers and artists. These designers include Brian Vu, Hattie Stewart and Mario Kroes. The goal of the collection is to showcase some of the talented designers who use Tumblr as their social media platform of choice. The pop-up also includes some of the designer's own creations as well.

The ready-to-wear pop-up will be open for the duration of New York Fashion Week and will then make its goods available online.