Twitter Has Launched 'Super Follows' For Content Creators
Niko Pajkovic — September 3, 2021 — Social Media
Twitter has officially begun rolling out 'Super Follows,' a new feature that will allow Twitter users to charge for subscriber-only content. Although Twitter first announced the feature in February, it has just now been launched to a limited group in the U.S.
Currently, the new feature will only be accessible for creators who have over 10,000 followers on the app. However, once approved, 'Super Follow' creators will be able to set specific tweets so that only their 'Super Followers' will be able to see them in their feeds. Additionally, users of the new feature will be able to charge $2.99, $4.99, or $9.99 a month for exclusive access to their Twitter content.
According to the company, 'Super Follow' creators will be able to earn 97 percent of their subscription revenues until they reach total lifetime earnings of $50,000 -- in which case Twitter will bump it down to 80 percent. Regardless, this represents an exciting -- and potentially democratizing -- development for content creators of all kinds.
Image Credit: Shutterstock, Twitter
Currently, the new feature will only be accessible for creators who have over 10,000 followers on the app. However, once approved, 'Super Follow' creators will be able to set specific tweets so that only their 'Super Followers' will be able to see them in their feeds. Additionally, users of the new feature will be able to charge $2.99, $4.99, or $9.99 a month for exclusive access to their Twitter content.
According to the company, 'Super Follow' creators will be able to earn 97 percent of their subscription revenues until they reach total lifetime earnings of $50,000 -- in which case Twitter will bump it down to 80 percent. Regardless, this represents an exciting -- and potentially democratizing -- development for content creators of all kinds.
Image Credit: Shutterstock, Twitter
Trend Themes
1. Subscriber-only Social Media Features - Social media platforms could develop a range of subscriber-only features to help creators monetize their content and build more loyal audiences.
2. Exclusive Content Monetization - Content creators could use monetization features like 'Super Follows' to earn revenue from their most dedicated followers and invest in better content production.
3. Democratization of Content Creation - Social media platforms could help democratize content creation by giving creators a direct relationship with their most loyal fans, rather than depending on ad revenue.
Industry Implications
1. Social Media - Social media platforms could retain more creators and attract new ones by offering enhanced monetization opportunities like subscriber-only features.
2. Digital Media - Publishers could leverage subscriber-only features to incentivize subscriptions and draw in more loyal readers.
3. Marketing and Advertising - Advertisers could work with content creators on subscriber-only features by sponsoring content or offering exclusive deals to super followers.
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