Heinz Aims to Dominate the Ketchup and Mustard Market

By: Laura McQuarrie - Jun 11, 2015
References: news.heinz & nydailynews
Enjoying ketchup and mustard on hot dogs and burgers is a huge part of summer, but now the brand products you choose pick up off the grocery store shelf will play a part in the competition of the condiments.

Although Heinz is best known for its ketchup and French's dominates the mustard market, both brands now provide the companion condiments with Heinz Yellow Mustard and French's Tomato Ketchup. Both of these new offerings are branded in a way that boasts the natural ingredient lists.

Well aware of this friendly rivalry, Heinz released a commercial called 'Heinz Ketchup Got a New Mustard.' French’s President Elliott Penner admits "It’s a funny little ad," but also retorts: "They've actually been in the mustard business a long time. They must be taking another shot at it."