To help Londoners banish the winter blues, Heinz recently set up a series of emergency soup stations across the city. With two-thirds of Brits choosing a warm bowl of soup as their go-to cure for their winter woes, the free soup cans were quickly snapped up by hungry commuters.
For its emergency soup campaign, Heinz set up a series of glass boxes across the city -- similar to those used to house fire safety equipment. Each of these boxes were branded with the phrase 'Break In Case of Emergency,' encouraging gloomy consumers to grab the free pick-me-up. After breaking the glass with a spoon, the lucky recipients were able to take home their free can of Heinz Cream of Tomato Soup.
The clever campaign demonstrates how brands can surprise and delight consumers even during the gloomiest time of year.
Emergency Soup Can Campaigns
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