From Comical Cheese Billboards to Exclusive Chocolate Tastings
Rebecca Byers — July 18, 2017 — Marketing
From nostalgia-driven toaster pastry pop-ups to sandwich and crisp lunch cafes, these snack brand activations showcase the variety of applications of experiential marketing within the sphere of snacking.
Arguably one of the most memorable to date, the Creme de la Creme Egg Cafe hosted by Cadbury in London was an immense success both on and offline. Hosted over a number of days, the event included a number of gourmet snacks inspired by the iconic Easter treat, and a ball pit for adults only.
Separately, snack brand Ryvita also hosted a London-based pop-up as part of its larger 'Lunch Less Ordinary' campaign. The pop-up experience was officially called the 'Colour Your Palate Café,' and boasted the inclusion of a food and flavor scientist on-hand to advise on the snack selection.
Arguably one of the most memorable to date, the Creme de la Creme Egg Cafe hosted by Cadbury in London was an immense success both on and offline. Hosted over a number of days, the event included a number of gourmet snacks inspired by the iconic Easter treat, and a ball pit for adults only.
Separately, snack brand Ryvita also hosted a London-based pop-up as part of its larger 'Lunch Less Ordinary' campaign. The pop-up experience was officially called the 'Colour Your Palate Café,' and boasted the inclusion of a food and flavor scientist on-hand to advise on the snack selection.
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