Brands invest in niche big data research to intimately understand consumers
Implications - In an effort to better understand consumers, brands are turning to alternative forms of research that go considerably more in-depth than traditional methods. Brands are diving deeper into everything from consumers dating habits to bodily and emotional engagement with a product or service. Performing such a detailed analysis suggests that brands want to know their consumers as a whole individual, rather than as pieces of fragmentary data.
Trend Themes
1. Big Data Analysis - Brands are investing in niche big data research to intimately understand consumers, leading to opportunities for building advanced data analytics tools to track consumer behavior and preferences accurately.
2. Alternative Research Methods - The trend of alternative research methods means that brands are focusing on understanding their consumers as whole individuals, rather than pieces of fragmentary data. This presents opportunities for developing tools that provide comprehensive profiles of consumer behavior beyond simple demographic data.
3. Biometric Collection for Analysis - Brands and researchers are investing in wearable activity trackers to collect biometric data from the brain and body for analysis. This presents an opportunity to build a biometric data analytics platform that can gather and analyze a wide range of biometric data to predict and understand consumer behavior.
Industry Implications
1. Data Analytics - Big data analytics platforms and tools are becoming increasingly important for contemporary businesses, enabling them to sort through and understand the sea of figures and statistics available to gain insights into consumer behavior and preferences.
2. Market Research - The trend of alternative research methods means that companies are focusing on understanding their consumers as whole individuals, beyond simple demographic data. This presents an opportunity to build innovative market research tools that can provide comprehensive profiles of consumer behavior.
3. Healthcare Tech - The use of wearable activity trackers for biometric data collection for analysis presents an opportunity to build cutting-edge healthcare technology that can provide insights into how music and other stimuli can impact the body and brain for improved health outcomes.
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Date Range:
Dec 14 — Mar 15
Trending:
Average
Consumer Insight Topics:
