MasterCard's New 'Selfie Pay' Lets People Use Photos to Authorize Payments

By: Laura McQuarrie - Oct 22, 2015
References: cnbc
In place of passwords, which are easily forgotten or compromised, MasterCard is now testing out 'Selfie Pay' as a way for people to securely authorize online transactions.

Testing for the new payment system is going on with over 200 employees from the First Tech Federal Credit Union in the United States over the course of two months. Rather than typing in a password to finalize a purchase, people will be able to scan a fingerprint or as a more fun option, take a selfie.

To make full use of the Selfie Pay system, users are required to download the brand's Identity Check app. Knowing that some dishonest people will try to trick the system by using pre-taken photos, the service instructs users to hold up their phone, take a selfie and blink, to prove that they are in fact a real person and not a photograph.