From Viral News Services to In-Store Selfie Contests

By: Jaime Neely - Jan 30, 2016
The most popular 2015 social media trends showcase the growing demand among consumers for tech-integrated and highly shareable experiences. Throughout 2015, almost all retailers used social media as a way to attract consumers to their stores. With e-commerce soaring to new heights, providing unique shopping experiences became top priority.

Topshop's Playland pop-up shop in London, England, allowed consumers to control a giant crane through Twitter that awarded prizes from the brand. Retailer Joe Fresh create a social media selfie contest on Instagram to generate buzz about the brand.

If you're looking for more examples of the top 2015 social media trends, our 2016 Trend Report is a great resource. It not only focuses on social media but a wide variety of other topics with crowdsourced research to help inspire your team.