Socialized Tech

Consumers seek out social technology experiences

Implications - Despite its intended uses, technology and social media can often produce an isolating effect in consumers. As a result, consumers are placing a greater emphasis on the experience of using and consuming different products and forms of media in a way that counteracts solitary consumption. This shift suggests that consumers are searching for technology and social media that is not only social in nature, but literally communal in its use.
SCORE: 4.9
Warm Top 6 Examples: 17,647 Total Clicks Feb 15 - Mar 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Virtual Reality Parties - The Google Cardboard SXSW Party Creates a Space for Virtual Fun
SCORE: 7.6
V. Hot 10,281 Clicks Pub: Mar 13, 15
Virtual Reality Parties
The Google Cardboard SXSW Party Creates a Space for Virtual Fun
If you’re looking to attend a high-tech SXSW party this year, the Google Fiber Space is where you’ll want to be. The Google Cardboard Party features food, drinks and of course, virtual... [More]
Voyeuristic Art Exhibits - Alone Together is a Performance Art Piece at Red Bull Studios New York
SCORE: 5.4
Warm 2,962 Clicks Pub: Mar 10, 15
Voyeuristic Art Exhibits
Alone Together is a Performance Art Piece at Red Bull Studios New York
Alone Together is a six-person performance art exhibit currently housed at Red Bull Studios New York that considers the delicate relationship between content creator and content consumer. Alone... [More]
Automatic Jukebox Apps - The Anthem Feature on the Rockbot App Lets You Play Your Music in Public
SCORE: 4
Mild 1,248 Clicks Pub: Feb 16, 15
Automatic Jukebox Apps
The Anthem Feature on the Rockbot App Lets You Play Your Music in Public
If you have ever been in a store, restaurant or other public place where music is playing and wished you could hear your favorite tunes instead, this jukebox app is the one for you. From Rockbot,... [More]
Interactive Social Apparel - MIT Invented Social Textiles to Make Social Media More Tangible
SCORE: 4.8
Mild 1,498 Clicks Pub: Feb 16, 15
Interactive Social Apparel
MIT Invented Social Textiles to Make Social Media More Tangible
Social Textiles is a social network you can physically wear. The interactive apparel is the result of a collaboration between Fluid Interface Group and MIT’s Tangible Media Group. The project... [More]
Perceptive Social Apps - GetYou Tests How Well You Think You Know Strangers
SCORE: 3.4
Mild 840 Clicks Pub: Feb 19, 15
Perceptive Social Apps
GetYou Tests How Well You Think You Know Strangers
If you think there are things about you that will surprise other people, GetYou is a social app that will put this to the test. For instance, if you look like a ballerina but have a soft spot for... [More]
Livestreamed Valentine's Marathons - The Cupid's Undie Run Will Be Streamed with the Hang w/ App
SCORE: 3.9
Mild 818 Clicks Pub: Feb 10, 15
Livestreamed Valentine's Marathons
The Cupid's Undie Run Will Be Streamed with the Hang w/ App
In partnership with social livestreaming app Hang w/, footage from the 2015 Cupid’s Undie Run event will be shared with the world. Cupid’s Undie Run is an annual event that takes place... [More]