This Awareness-Raising Sex Trafficking Campaign Lives on Tinder

By: Alyson Wyers - Nov 7, 2014
References: eightytwenty.ie & designtaxi
This Tinder sex trafficking campaign uses the popular dating app to raise awareness about the issue in Ireland. Designed by digital advertising agency eightytwenty for the Immigration Council of Ireland, the global campaign sheds light on this crime and human rights abuse.

The sex trafficking campaign uses Tinder profiles to tell the stories about victims. The profiles are of girls, which when you swipe through their photos illustrate more of their journey. The last images end with messages about sex trafficking. This includes things like "your options are left or right. Women forced into prostitution in Ireland have none." There is also a call to action, the response to which has been positive so far.